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rheir mind and in rhór environmenr.
So ir is wüh any problem. As a
leading behaviorisr, B. F. Skinner, pur
ir in his book,
Beyo,zd Preedom nnd
Dignil)',
"The applicarion of physical
and biological science alonc will nor
solve our problems because rhe solu–
rions lie in anorher fie ld." Thar ficld
has
ro
do wi rh human behavior and
whar
CAUSES
rhac behavior. Mosr
rhoughrful people, of coursc, rcalize
rhis. Sur rhe problems are so scub–
born and so difficulr ro solve rhar
rrearing rhe elfecr seems rhe easy way
our.
Needed:
A
Voice
ro
Speak Frankly
We need a voice rhar speaks
frankly and wi rhour apology. char
shows rhe need for lasring solurions,
char brands che '·creacing-rhe-effecr, nor–
rhe-cause" philosophy for whar ir is.
A recenr example of rhe rrearing–
rhe-<:flecr approach was graphically
ill usrrared in a leading American
magazi ne. The cover arr iclc was
cnrirled: "VD: The Epidcmic." T hc
solu rion ro che epidemic was g ivcn in
rhc final subhead: "A Nccd for
Funds." Bur funds for
what?
Severa!
reasons wcre given: ro dcvclop a pre–
venrarive vaccine. ro pay for addi–
rional invcsrigarors. ro insrrucr school
children abour venereal disease. And
rhc cmphasis? In rhe words of one
VD
advisor, "Our purpose is ro rcach
rhc srudenr somerhing he' ll rcmcm–
ber on a Sarurday nig hr, nor ncces–
sarily on an examinar ion." Parr of one
such "realisric" VD program is ro
reach school cbildren how ro use pre–
venrarive measures.
Sorne of this insrrucrion may
be
uscful. Will ir, however. really ger ro
rhc mosr basic cause of rhe
VD
epi–
dcmic? Will rhe solurion be lasring
or merely a sropgap, aspirin-for- rhc–
headache rype measure?
Whar, we ask. is rhe mosr basic
THE WORLD TOMORROW TELECAST.
Garner Ted Armstrong makes daily
telecasts, the sound tracks of which
are also used a s the daily radio
broadcast .
Joe
Clo yton
-
Ploin Truth
24