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to contribute, by way of reducing the
cost of time on his station below that
of his own cost of operation - at $2.50
per half hour. A dozen or so of others
who had attended the lectures agreed to
contribute small amounts regularly to
get the program on the air.
That was the start of today's world–
wide WORLD TOMORROW program, on
some
500
stations around the world,
seven days a week on most stations.
The program went on the air the first
week in January, 1934.
PLAIN TRUTH Begins
Publication
At last, the way had opened to start
publication of
The
PLAJN TR.UTH. But,
as I said, there was emphatically no
fanfare! There was still no money. I
borrowed a typewriter. I bought a few
mimeograph stencils of the local mimeo–
graph agent. I Cllt the headlines of a
mimeographed "magazine" by hand, cut
the stencils on
the
typewriter.
r
bor–
rowed the use of one of the agent's
mimeographs. I had also purchased a
few sheets of very inexpensive paper -
less costly .than regular mimeograph
paper. Through the month of January,
1934,
T
worked on VOLUME
1,
Number
l of
The
PtAIN TRUTH. I think there
were printed something like 250 copies.
On the radio program I had been offer–
ing to send
The
PLAJN TRUTH, free–
no subscription price.
Perhaps no publication ever made so
humble a beginning ' But the broadcast
gave me a way, at last, to acquire sub–
scribers. But always the policy has beco
- each must subscribe
for himself.
The PLAIN TRUTH survived. There
were months when T could not get it
out. Later wc had even skipped two
wbole years. But the tiny "magazine"
survived.
In 1947 Ambassador College was
foundcd in Pasadena, California. It has
been our means of training our own
editorial staff. Continually, as the maga–
zine struggled upward, it has been con–
stantly improved, enlarged, expanded.
Today we offer no apologies for
The
PLA1N TRUTH. It became a respectable,
real magazine in due time. It grew, and
grew, and GREW!
Today its circulation is 2,100,000. We
think it is the finest magazine in the
world today, and at least hundreds of
thousands of subscribers agree.
The entire story of its incredible, tiny
beginniog aod growth will be told in
the revised edition of my autobiography,
on which I am now working whenever
I can find a few extra moments. I hope
to publish a revised edition of Volume
l, which we published and offered
gratis to subscribers in 1967, together
with Volume 2, bringing it up to the
present date - COMPLETE - I hope,
in one enlarged volume.
This will not be offered in a special
semiannual letter. It will have to con–
tain more than 1,000 pages. And, frank–
ly, I simply do not feel we can afford
to offer it in a manner that would briog
in from a half-rnillion to a million
reguests. For we WILL NOT make any
charge for it, and we wrtt NOT ask for
contributions, even though, if sent
voluntarily, they are gratefully wel·
comed. But for those who feel they
might be benefitted by reading of these
unusual life experiences, I do not want
to withhold it from a single one. It
may be three months - six months -
even more, before it can be ready - but
l am "vorking on ít. l'll announce it to
our readership when completed.
Next month I hope to take you be·
hind the scenes and show you the highly
trained organization serving you by
editing and publishing and mailing out
The
PLAIN TRUTH. I think
it
will be
an eyc-opener.
O
tfliat
Our
READERS SAY
(Contintted from i11Side front cover)
home and still continue
lO
man•cl at how
a
proper diet and regular exercise can
bring about wcight loss without diet pills
or medication of any kind. Our obese
society surely needs
to
be re-educated oo
the laws of gnod nutriti<)n."
Hannah B.,
Edrnonton, Albewt
"Ar long !ase, your artide on 'Weight
Control' in che November issue of
The
PLAIN TRUTH, has stimulated me to
write. Afrer
20
ycars of private pracrice,
1
ran recall saying thousands of times:
'Weight loss is but a matter of debt and
any diet that is effective must create a
debt of less calories caten than used.'
Thousands of cases of empirical proof in
our Clinic bare up these facts as your
article so clearly states. You are uoique
in your dcdication to publishing the· true
fans, and for the cnl ightcncd /()rce that
has produced
Tbe
PLAIN TRUTH publi·
cation."
Dr. John
C.
B.,
Montpelier, Ohio
Te lling lt Like
lt
ls
"1
had the opportuni ty
to
read rhe
anides in your October PLAIN TRUTH.
They were very interesting, informative and
thought provoking. Thc artidc on thc
Gulf Area (The Pcrsian Gulf) is an exact
dcsuiption of thc situatioo as it now
ís
in
Ku•wait."
M. T.,
Kuwait
"Your artide on the Middle East in the
Novcmber issuc of
Tbe
PLAIN TRUTH
was iodccd most timcly. You were a stel>
ahcad of thc press and furnished your
readers with valuable information before
radio and telcvision soundcd forth the
ne'"·s."
William K.,
Rockport, Mass.
"Imernarional politics has always been
of
interese
w
me and
1
think your analysis
of
che Rhodcsia qucstinn {September issue}
and 01her world cvents, was thc best that
I
have ever seen."
Yugosla via
Preston D.,
Loveland, Colorado
"Cnncerning 'Tico's Yugoslavia' in
the Novembcr issue of
1'be
PLAIN
TRUTH. You do not memion the forccd
conversion
w
Catholicism of Serbian
Orthodox people. Nor do you mention the
massacres, murdcrs, aLCocities commined
against rhe Serbs by thc Ustache. F.ven
Hitler and Mussolini were forced
to
stcp
in and stop the murder of Serbs unwilling
to
give up their faith."
Mary
M.,
Lawrence, Mass.
"Your Novcrnber anide makes Tito look
likc an angel
of
God while
in
reality he
;tnd his followers are che worst butchers in
Balkan history. Why docsn't
Tbe
PLAIN
TRUTH print the plain truth about Tito
and how he and his forccs of evil
butchercd hundreds of thousands of
Croatians and Slovenians, including a
great oumbcr of innocenr women and
children, during and after World War
IJ.
The artide states that sume Croacs wenr
so far as to side with the Nazis whu ser
up a puppet state of Croatia during thc
war, and that they were lcd by a group of
local fascists called the Ustache.
\'\~hile
in
reality and according to reliable sourccs,
a great majority of the Croatian pcople
su pported the independcnt state of Croatia
which was founded on April
10, 1941."
Joseph H.,
Clcveland, Ohio
Mysticism and the Occul t
."Thank you for che article 'The New
Fad: Mystidsm and the Occult.'
lt
surcly
hit the right spot in our family. At a book
fair last week
I
found the selccrinn
of
bo()ks sickening. When
1
commented on
the poor selection, the librarían replied:
'It's
what the kids and the parents want!'
The sell-out books were the mysteries,
chillers, and others that were definitely
odd.' '
Anne B.,
Vienna, Virginia