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lose the prefercntial trade access to the
British Market that is has enjoyed
in the past. Instead, it must face a
reverse preference in favor of Common
Market products. Affected the most will
be agricultu ral p roducts sud1 as:
cheddar checse, milk powder, grains
and tobacco. However, Canada sold
115
mi
Ll
ion dollars' worth of grain to
thc Common Market in
1970,
despite
the variable Jevy. Exports of Canadian
manufaclured products into the EEC
trípled in the past three years, in spite
of the common externa! taríff.
Brita.in's entry into the Common
Market will not deal Canada's economy
a crippling blow. Canada will simply
have to seek other markcts.
It
has al–
ready been in thc process of doing this
very thi ng. O
Personal
trom
~
( Contimted from page
2)
preempt a part of a popular shoot-em–
up Western, to make a most important
announcement, vital to the national
safety. The public became vehemeotly
angry, and stormed the network by
telephooe.
fo the November
L97l
PLAIN TRUTH
appeared an article on "How Tele–
vision Violence Atfects Your Chi ld."
In it appeared a special box, showing:
"One week of television viewing
betwee:-~
3 p.m. and ll p.m.-
" 11
3 shootiogs
"92 stabbings
"168
beatings
"9 stranglings
"1 '/9
violent acts
"Summary : One specilic act of vio–
lence every
17.9
minutes; a killing every
13.8
minutes' '
Give the general public a CHOICE
between what it
o11ght
to have for its
own cooo, on the one hand, and on the
other, entertainment depicting evil -
strife, violence, illicit sex - and the
public
will choose that which harms,
tears down, injures, and dcgenerates,
every time. Not every individual, of
course - but the general public as a
whole.
The very nature that is in men tends
to relax, Jet down, take the course of
least resistance, escape responsibi lity,
and degenerate.
The world lives on the "GET'' motive.
The world wants idleness, ease, and
EN–
TERTAJNMENT. Thc commercial ancl in–
dustrial interests who sponsor and pay
for television programming and broad–
casting want the largest mass audience
for their money. lt's a matter of supply
and demand - and the public demands
programs that are exciting, shocking,
daring - and this rneans violence, and
illicit sex.
American televis ion programs are tai–
lored to what the public prefers to view.
And thc public does not lind normal
American living that exciting. There–
fore the programs are not self-portrayals
of what ordinary routioe American life
is like.
lt
has
lo
be
different to be excit–
ing and cntertaining. The mass au–
dience wants to be taken into a
differelll
and imaginary world of excite–
ment and interest - to
escape
from the
realities of its own humdrum routine
Ji
fe.
So the German audience does not see,
in these programs, ordinary working
men and women at their regular routine
jobs.
Now we might ask, since marketing
these programs in other countries creates
a very distorted conception of what day–
to-day American life is like - since
they create such a hostile American
image, WHY send them to other
countries? Sirnply because they pay a
prolit - and the sellers are more inter–
ested in "GloTTINC" the prolits than in
creating a favorable Am":rican image
abroad!
The "Get" Motive
Humanity has chosen the "CET" way
of life.
It
has brought the world all its
countless evils. The world goes on suf–
fering the evils, but refuses to recognize
tbe CAUSE.
The "GE1'" motive has given America
economic affluence, a higher liv ing stan–
dard of material goods . This has failed
to br ing our people real happincss. It
also has contributed to American un–
popularity, prejudice, hostility. We in
America are not generally loved around
the world.
The "GET" way really does not pay
the biggest dividends in the long run.
And that's what's wrong with the
world today - THE \X' HOLE \X.ORLD!
That's the CAUSE of world problems,
national domestic problems, family and
individual problems.
Meanwhi le we of
The
Pt.r\IN TRUTH
- of Ambassador College and our
Extension Program of Education for all
peoples at all levels worldwide - are
showing the millions, WORLDWIDE, the
CAUSE of peace, happiness, and abun–
dant well-being. We do what we can to
give thc true picture of America and
Arnericans. We are making FRIENOS in
many important high places.
We can't jam it down people's
throats. We can't prcvent peuple,
groups and nations from going the way
that CAUSES evils. But here and there,
more and more individuals are coming
to see the truth. And each }'ear addi–
tional THOUSANDS are changing their
lives - as the MILLIONS hear.
Those of us who travel around the
world - who have meetings with heads
of state and world leaders - lind that
whcn they really see, and get to KNOW
us as Americans, they
like m
-
even to
the point of real affection'
Many are coming to recognize that
this program is doing more for WORLD
PEACE than any program, operation,
government, society or movement on
earth. Wc are pointing THE \Y/AY to
world peace.
It can come from no other way. O
tf/fvtt
Our
READERS SAY
(Conti1111ed from imide front cot•er)
October,
197
l.
(Allow me tO digress long
enough ttl express my appreciation of y<n1r
magazine, with its articles of great interest
and importance, on many subjects, written
in such an idiom as to ioform your readers,
without inflammation and special pleading,
of so many thorny issues.)
"The article was emioently fair, objec–
tive, somewhat (mutedly) hopeful, and
comprebensive. l had cons idered that
1
my–
self knew so ve.ry much on the subject, but
was pleasantly surprised m read of pcople
like Mr. Nusseibeh. I had scarcely thought
that such opinioo existed among any Arab
peoples, opioion such as a 'great future
awaiting Arabs and Jcws in this area... .'
Let such thinking blossom and expand, and
peace itself will, in inverse ratio, cease to
be a stranger
!"
Samuel S.,
Newton, Massachusetts