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PASTOR'S REPORT, July 23, 1979
Page 3
much for your loyalty, your hard work and your enthusiasm. Let's all keep
up, build loyalty and unity in all those entrusted to our care, and
help Mr. Armstrong prepare this Church as the bride of Jesus Christ. You
will be rewarded--eternally.
Roderick
ANOTHER BOOK BY MR. ARMSTRONG NEARS COMPLETION
Mr. Herbert W. Armstrong's latest book for commercial distribution, to be
published by Everest House in hard-cover format, will be distributed free
to members at the coming Feast of Tabernacles! The title of the book---rs
Tomorrow--What It Will Be Like. The text of the book is essentially the
same as The Wonderful World Tomorrow, which is still in free booklet for
mat. The hard cover book is now in the final stages of design, and final
galleys have gone to Mr. Armstrong for his approval.
The Incredible Human Potential is now in many bookstores across the nation
and is being read by some book reviewers. The reactions to the book from
the book trade press have been positive.
A few people are still confused about the purpose of publishing Mr. Arm
strong's books commercially. The first thing to remember is that we are
not doing this for financial gain. The purpose is to reach a new group of
people. To quote Mr. Armstrong's Co-Worker letter of September 26, 1978,
"Millions of people constantly buy books in bookstores--and these are peo
ple we may not be able to reach in any other way. THIS OPENS TO GOD'S
CHURCH AN ENTIRE NEW MEDIUM FOR PROCLAIMING CHRIST'S GOSPEL TO THE WORLD."
--Roger G. Lippross, Publishing Services
SUBSCRIBER DEVELOPMENT PROGRAMS PRODUCE RESULTS
As Mr. Herbert Armstrong has stated during recent months, though enemies
have tried to harm God's Work, it continues to go forward in strength and
power nonetheless.
In the Subscriber Development area alone, we estimate that the recent re
ceivership problems cost us from 3/4 to 1.4 million dollars in lost income!
But, God has blessed us with growth in spite of the temporary setbacks.
A Three-Year Overview
The main thrust and goal in Subscriber Development is to HELP PEOPLE--to
help them grow spi tually and become more involved with God's Work. It
has been, and still is, a TEAM EFFORT. Mr. Armstrong approved and helped
to establish the Program, and so his input and guidance has been instru
mental in the Program's success.
The cooperation of other departments has also been invaluable. Many de
partments, such as Editorial, Publishing Services, Data Processing,