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PASTOR'S REPORT, May 7, 1979
Page 11
monthly we reduced our overhead for each issue because our staff costs
remain the same and because of now being monthly, we dramatically
increased our advertising revenue; in fact we almost doubled it. This,
coupled with a better reader response to the lower subscription price,
is proving to be a winner.
The other evening a few of us represented Quest at an award ceremony in
Los Angeles.
The magazine was in the top five for best cover of 1978
selected from over 100 national magazines.
Some of you have asked for a complimentary subscription to Quest. The
answer is yes. Each minister will now receive a complimentary copy. If
you already have a subscription that you paid for, we suggest you pass
your complimentary copy onto somebody in the community.
--Roger Lippross, Director of Publishing
THE PLAIN TRUTH WINS AWld<.DS
The Plain Truth magazine has recently received three design awards for
article layouts. The awards were made to designer Greg Smith by The
Society of Publication Designers. The specific layouts were "The Bee
Knows All the Ar.gels" (May '78); "Television--Pro and Con" (Oct/Nov
'78); and "The Affluent Diet" (August '78). The layouts will appear at
the Society's design show in New York City and they will be reproduced
in the annual.
Congratulations, Greg!
All members should have received the new healing booklet by Mr. Armstrong
by this time.
This week we will be talking with Frank Brown, Gordon Graham and others
concerning the international PTs. Last week ,ve had helpful discussions
with Frank Schnee and Ralph Levy regarding the German and Spanish PTs.
Upon Mr. Apartian's return from France we also hope to discuss the French
edition with him. Roger Lippross and I have been working closely
together in ironing out some of the wrinkles in the international area.
We want to be certain that everyone's needs are being met, that all input
from the international areas in duly considered, and that the PT is as
effective as possible in all parts of the world. We welcome input from
anyone concerned.
PT Circulation figures: I've been asked many times just what the present
circulation of the PT is.
I've also heard many widely divergent figures
quoted over the past 6 months. So, just for the sake of accuracy, I'd
like to pass on some of the latest statistics concerning the PT compiled
by Ron Urwiller. The total, worldwide circulation of the PT in all
editions, including the newsstands was 2,303,214 for the March issue.
�his is slightly down from the total figure for January of this year:
:::,383,719. While circulation figures are down in some parts of the
world, they are up in others. Australia, Central and South America, the
Philippines, Southern Africa, Southeast Asia, and a few other international
areas all register significant increases in PT circulation. Circulation
has slipped somewhat in the United States, the British Isles, Canada
and Germany, however.
Future circulation drives, direct mail efforts, the newsstand prog�ams,
�nd advertising campaigns all promise encouraging results. The newer