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PASTOR'S REPORT, April 30, 1979
Page 7
give you a preview of what's coming). We believe this new series will be
very popular with our subscribers and will bear good fruit!
--Richard Rice, Mail Processing Center
INTRODUCTORY PLAIN TRUTH REINSTITU�:'ED
This month marks the culmination of a project which first began almost
a year ago. For a long time we have realized a need for a publication
to introduce new subscribers to the Work and all of its many aspects.
I,t the time we needed to do something about the frustrating 6 to 10
week delay in getting the Plain Truth into a new subscriber's hands.
Both of these problems will be solved by the new Introductory Plain
Truth due to roll off the presses this month. This 32-page magazine
will have a cover photo of Mr. Armstrong descending from the Gulfstream
and will give each new subscriber an in-depth introduction to Mr. Arm
strong and the Great Commission. It 1�ill save money too! We will save
the cost difference in printing since it will replace what would have
been a 48-page magazine. This special issue will be mailed out on a
weekly basis to ensure that new subscribers receive their first copy as
soon as possible. Our studies have shown this to be very important
because a subscriber's interest drops almost in direct proportion to the
length of time it takes for us to respond to an initial request.
We have tried this idea before, but it was dropped for reasons which are
no longer valid. We feel the new Introductory Plain Truth will be a
useful tool because the situation in the field has changed so drarnatically
in the past two years. By the way, the magazine will also have a welcome
letter and a literature request envelope bound inside.
We are pleased that we can offer this service to our new readers, there
by making our subscription program more effective. To keep all ministers
informed we will be sending you all a copy as soon as it is off the press.
--Roger G. Lippross, Publishing Services
S.E.P. UPDATE
We are receiving an immediate response from Mr. Armstrong's letter
requesting scholarships for S.E.P. applicants who otherwise could not
afford to attend. We'd like to extend our deepest appreciation to all
of the members who have so generously contributed.
Applications for campers are still coming in quite slowly, and we have
many openings. Please encourage any young people who plan to attend, to
mail in their applications as soon as possible.
Thank you for your continued support of the program.
--Y.o.u. Office
INSTRUCTIONS RE: CASSETTE ORDERS
Greetings once again from the Purchasing Department. Since our article
on "Money-saving Discounts for Cassette Tapes" appeared in the Pastor's
Report March 5th, we've received a steady flow of cassette orders. It