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PASTOR'S REPORT, April 30, 1979
Page 5
In analogy, because of the broad background experience of human beings,
it takes many different kinds of "bait" and "methods" to "catch man. "
Here is a list of the promotional activities ("the bait or method")
currently in the pipeline in our work of "fishing for men."
Local Ads in local newspapers to supplement our national advertising
campaign. Some local church areas have already arranged extra
advertisements in �hair local newspapers.
Householder Cards, introducing "a magazine you can't buy," and
offering a free copy of our booklet on drugs. Within the next two
months 150,000 of these cards will be delivered into letter boxes
by our church members.
Promotional Film. A member in the Melbourne area has a /govern
ment art�/ grant to produce a film, and is planning to create a
ten-minute film on the Australian Work. If suitable, the film can
be used at campaigns, Bible studies, etc.
Bill Boards. Our advertising agents are producing large advertise
me�ts suitable for bill boards and already two of the local church
areas have been able to reserve bill board space.
Li�erature to Schools.
In the near future we plan to put together
a package that can be offered to schools interested in our litera
ture. Appropriate booklets, such as the ones on Drugs, VD, t�e
Seven Laws of Success, will be presented.
Bus Posters. Our agents are producing suitable posters for
advertisin� space in city buses.
Plain Truth Insert Sheets. Each month an insert sheet offering
literature we have available is placed in The Plain Truth magazine.
As a result tens of thousands of additional booklets and articles
are now in the hands of interested readers.
Campaigns. Since February, campaigns by the Regional Director, Mr.
Dean Wilson, and our ministers in the field, have been conducted
in some 55 different locations. In many instances the campaigns
involved lectures on consecutive days.
In one or two local church areas, special campaigns are being
planned. For example, in one area Plain Truth readers are being
invited to a family day -- a sermon geared to the family, followed
by the film -- Mr. Herbert W. Armstrong, Ambassador For World Peace
-- then dinner, with entertainment and dancing to follow.
Cnited Kingdom
The mail income figures are maintaining steady growth. For the month
to date the mail income is up 30%, for the year to date it is up 20%, and
for the fiscal year to date it is up 15%.
On Tuesday, 20th March, the first of a series of three lectures was held
in Edinburgh. There were 49 people in attendance, of whom 29 were new.
All present were Plain Truth readers and no one had responded to the
advertisements in the newspapers.