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PASTOR GENERAL'S REPORT, NOVEMBER 22, 1985
PAGE 3
International News
Prom Stan Bass
Right after the Feast this year, I returned to the
Bahamas to attend the Commonwealth Heads of Government Meeting. As a
press reporter for "The Plain Truth," I was able to sit in on press
briefings with other news correspondents and personnel.
I was im
pressed by how the complexion of the gathering has changed over the
years and is to the point where gentile nations of Britain's own
Commonwealth are beginning to exert considerable pressure over Britain
itself. I stayed for the final communique, which reflected a com
promise on what to do about South Africa.
As of October we had a 17.8 percent increase in income, including Holy
Day offerings, for the region over the same period last year. This is
very encouraging. So far, income for Puerto Rico, Bahamas, Bermuda,
Jamaica and Dominica has already exceeded the total income these
islands received for all of last year.
TV and radio responses are up 78.7 percent over the same month last·
year. This reflects our addition of a second television station in
Trinidad and continuing good response from Aruba. Our donation mail is
also running 10.8 percent above last year.
In keeping with certain adjustments being made in the newsstand program
in the U.S., we are also making changes in the region. We are can
celing our lighted display island in San Juan International Airport.
We will, however, maintain the 800 newsstand issues which go to outlets
in Cayman Islands, Dominica, Antigua, St. Thomas and St. Croix.
We have found that our PT response cards, which are placed in the
"Temporarily Out of Stock" cardholders, are very effective and are
showing a better response rate than the newsstand issues themselves.
--Joseph Tkach, Church Administration
MEDIA PURCHASING UPDATE
Telecast Receiving Favor
The favor which "The World Tomorrow" enjoys
was shown recently by a number of stations offering to air the program
for less money. This is most unusual coming at a time when the tele
vision industry is cutting back on religious programming. People are
watching more television than ever before, and stations now find they
can sell advertisers on airtime previously thought to be salable to
religion only.
Despite this trend, television stations are showing increasing favor
toward "The World Tomorrow."
Doors continue to be opened for the
program to go on more powerful stations at better times. Often the
stations are coming to us with offers to clear time for "The World
Tomorrow" rather than us coming to them. And as was the case recently,
stations have even offered either to air the program for less money or
give us a better time at no price increase. We need to pray that God
will continue to provide the money for us to go through the doors as He
opens them_
.
--David Hulme, Media Purchasing