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PASTOR GENERAL'S REPORT, NOVEMBER 15, 1985
PAGE 9
There are probably other items that should be covered but these are
some of the major areas. We appreciate your assistance in helping to
make the Festival operation smoother with each passing year.
--Ellis La Ravia, Facilities Administration
PUBLISHING SERVICES UPDATE
Newsstand Outlets Service Rew York co-uters
In early August "Plain
Truth" newsstand magazine displays were installed in 59 New York subway
and Long Island commuter stations. Every day, hundreds of thousands of
commuters frequent these stations. They will now have an opportunity to
become acquainted with the "Plain Truth" magazine. Over 30,000 "Plain
Truth" magazines per month are expected to be distributed by this
program.
•Mystery of the Ages• Book Update
In addition to the positive response
of God's Church to the "Mystery of the Ages" book, we are now receiving
book reviews in certain magazines and newspapers.
The prestigious LIBRARY JOURNAL recently recommended the book for both
"public and religious collections." Public and school librarians refer
to recommendations in LIBRARY JOURNAL as a guide to determining which
books to purchase. Every year over 40,000 new book titles are printed
in the U.S., but less than one in 10 receive reviews. Sales of Mr.
Armstrong's book have reached what our New York publisher described as
"good sales for a hardcover religious book" in nonreligious bookstores.
Some of the leading chain stores now carry the book for sale. The
local Waldenbooks store in the Pasadena mall is featuring a large wall
display highlighting Mr. Armstrong's book alongside James Michener's
latest novel TEXAS.
Mr. Armstrong has now received wide media exposure as a renowned book
author. Inquiries have been received from other publishers who desire
to know whether the book would be available for commercial paperback
distribution or foreign-language translation and distribution.
--Ray Wright, Publishing Services
MAIL PROCESSING UPDATE
BOOK OFFER; COMMENTS; MAIL HEAVY ; BIG SANDY MILESTONE
Book Offer
Mr. Armstrong's offer of "Mystery of the Ages" to "Good
News" subscribers is bringing in an outstanding response! In 10 days
we have received 96,721 letters--a 20 .1 percent return.
(The letter
was sent to 480,000 people in all.)
The highest response for any previous. letter for the same number of
days was 9.2 percent, when the book "Tomorrow • • • What It Will Be
Like" was offered six years ago. Thus, the response to "Mystery of the
Ages" is more than twice as high. It is too early to accurately pro
ject how many requests we will receive. However, we expect it to be
over 40 percent.