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PASTOR GENERAL'S REPORT, JULY 5, 1985
Advertising in READER'S DIGEST has continued this year with ads in the
Spain issues of March and May. The March ad has resulted in 3,200 responses
at a cost of $1.94 per response. Unfortunately, READER'S DIGEST has virtu
ally closed down its operation in Spain, where its circulation was as high
as 410,000 less than a year ago. Effective July, READER'S DIGEST circula
tion in Spain will be only 30,000. This development is a serious blow to
proclaiming the Gospel in Spain since READER'S DIGEST ads in Spain have
produced nearly 17,000 responses at a very low cost.
Ads are planned for the June READER'S DIGEST in Chile, Brazil and Ecuador,
and in the July READER'S DIGEST in the Mexican and Puerto Rico/Dominican
Republic editions. The Mexican ad alone is expected to pull over 10,000 re
sponses. More ads are planned later in the year.
Most Spanish-language Feast sites for 1985 have been determined. They are
as follows:
Site
Monte Hermoso, Argentina
Antigua, Guatemala
Maitencillo, Chile
Melgar, Colombia
Liberia, Costa Rica
Acapulco, Mexico
Puerto Rico (undetermined)
Cullera, Spain
Huaraz, Peru
Areas in Attendance
Argentina, Brazil, Uruguay
El Salvador, Guatemala, Honduras
Chile
Colombia, Ecuador, Venezuela
Costa Rica, Panama
Mexico plus transfers
Puerto Rico
Spain, Portugal
Peru, Ecuador
From Mr. Stan Bass The end of the college school year has brought a couple
of significant changes in the Caribbean office. First, we have begun to
print The GOOD NEWS at Ambassador Press in Radlett, England. This places
both major magazines at the same printer. We do not foresee any significant
delays as a result of the change.
Connie Deily, a 1984 Ambassador College graduate, has been our secretary/
receptionist since her graduation. Unfortunately for us and fortunately
for Mr. Dale Bailey of Facilities Management in Big Sandy, Connie will be
come his lead administrative secretary June 17. To replace her we have
hired Roxanne Tidmore, a 1985 Ambassador graduate.
Reports on the Pentecost Holy Day offerings are mostly in and show an over
all increase for the Caribbean region. The best increase comes from Jamai
ca, with a 196% increase over the previous year. Barbados had an encourag
ing offering of 36% over 1984, followed by Trinidad with a 25% increase. In
general, offerings have been on the upswing this year.
We are continuing to closely monitor our monthly radio and television re
sponses with an eye to saving money by using our resources more effective
ly. Television stations in Trinidad and Jamaica continue to have the best
response with 246 and 562 responses respectively. Bahamas ZNS-TV had 136