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PASTOR GENERAL'S REPORT, JANUARY 25, 1985
PUBLISHING SERVICES UPDATE
1984 Newsstand Survey Results
We have just finalized the results of the 1984 PLAIN TRUTH Newsstand Dis
tribution survey.
The number of outlets worldwide has increased from
20,000 in 1983 to over 25,000 in 1984. We have also seen an increase in the
number of brethren involved in the Member Participation Programs. In 1983
total manpower stood at 7,000 worldwide. It now stands at just over 10,000.
The addition of the "Good Neighbor" supermarket distribution, lighted air
port display islands, additional Elson's gift shops and the new brochure
distribution program have all contributed to additional Church member in
volvement.
Following is a list of types of outlets and their percentages of newsstand
distribution. It is not comprehensive, but it will give you an idea of
which outlets are distributing some of the highest percentages of maga
zines.
Number of
Outlets
3200
2500
2100
751
1500
1900
54
1680
1240
262
360
715
790
990
128
Supermarkets/Grocery Stores
Percentage of
Distribution
"Good Neighbor" Supermarket Displays
Restaurants
27.1%
13.4%
8.0%
5."5%
4.1%
3.9%
3.6%
2.9%
2.4%
2.1%
1.9%
1.8%
1.5%
1.4%
1. 4%
Outside Newspaper Displays
Laundromats
Convenience Stores
Airport Lighted Display Islands
Liquor Stores
Drug Stores/Pharmacies
Commuter Stations
Discount/Department Stores
Hotels/Motels
Dry Cleaners
Gas/Service Stations
Elson's Gift Shops
In the survey we also asked the following questions:
1. Is there an average length of time a newsstand display/rack stays in
an outlet?
YES--12.3%, average two months
Cannot ascertain--47.8%
N0--36.3%
Did not answer--3.7%
2. Have you experienced an increase in the amount of persecution against
PLAIN TRUTH newsstand distribution in the past 6 to 12 months?
YES--30.6%
N0--65%
Did not answer--4.4%
3.
How many magazines go undistributed each month due to theft, vandal
ism, or damage?