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PASTOR GENERAL'S REPORT, NOVEMBER 30, 1984
PAGE 3
We were very happy to welcome guest speakers Mr. Dean Blackwell, who spoke
at all the U.K. sites before going on to Denmark, and Mr. Gerald Waterhouse,
who inspired us with a better understanding of the World Tomorrow.
There has been a gradual upward trend in mail income from a year-to-date in
crease of 6% in June to 9.2% in October. Income for the month of October
was up 31.2% while Holy Day offerings for the whole of 1984 increased 32%
over 1983. PLAIN TRUTH circulation, as of the November/December issue,
stood at an all-time high of 157,000, just above our end-of-year target of
150,000. The increased circulation is resulting in a steady increase in
mail, which year to date is now 45.5% up over last year. The GOOD NEWS list
is up 16.7% while the co-worker list has risen by 10.7%.
Scandinavia:
Recently, two advertisements
were
run
in
the Danish READER'S
DIGEST and one in the Norwegian edition, and responses are still coming in.
These ads have brought the Norwegian PLAIN TRUTH circulation to over
18,000, and we expect it to approach 20,000 by the January issue.
The English file in Scandinavia has remained fairly stable throughout 1984,
with new additions from advertisements merely replenishing losses from non
renewals. The English file has actually dropped slightly over the 1983 No
vember/December level, but it was our intention to direct more funds into
building the new Norwegian edition in its first year. Taking the two files
together, we now have 30,031 subscribers in Scandinavia, which is 138.8% up
on this time last year, and right on target.
This growth in The PLAIN
TRUTH
circulation in Scandinavia is already stimu
lating growth in the co-worker list, which year to date is now 26.1% up over
1983.
Festival attendance in Bredsten, Denmark was 270, including visitors.
Europe and the Middle East: Without direct promotion of any kind, much
growth in the English language file has been seen in both Europe and the
Middle East in recent months. Though having only a small circulation, the
Middle East in particular has shown considerable increases. The following
statistics reflect the growth for both areas year to date:
Continent of EuroEe
PLAIN TRUTH
GOOD NEWS
Co-workers
Incoming
mail items
Comments From
From the
up 41% to 41,502
up 50% to 1,816
up 64% to 108
up 38% to 51,826
Monthly Church
United States
Reports
Middle East
PLAIN TRUTH
GOOD NEWS
Co-workers
Incoming
mail items
up 78% to 12,379
up 189% to 725
up 63% to 39
up 102% to 22,411
BUFFALO (SOUTH), NY--WARREN HEATON III: There seems to be less
of a post-Feast letdown this year as people are more and more ex
cited about getting this end-time work done. Seeing Mr. Arm
strong perform with the Young Ambassadors gave the members a
warmer feeling for him.