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PAGE 4
PASTOR GENERAL'S REPORT, MAY 11, 1984
All of these new opportunities will be promoted in TV GUIDE and TV sections
of some local newspapers beginning late May and early June.
You may also be interested in the latest TV audience surveys from the
ratings agency, Arbitron.
Ranked by number of stations:
Nov.
1983
Rank
1
3
2
4
6
5
7
Feb.
1984
Rank
1
2
3
4
5
6
7
Program
Jimmy Swaggart
Oral Roberts
Jerry Falwell
Robert Schuller
THE WORLD TOMORROW
Day of Discovery
Jim Bakker
Ranked by percentage of TV households covered:
Nov.
1983
Rank
1
2
3
4
5
6
8
Feb.
1984
Rank
1
2
3
4
5
6
7
Program
Oral Roberts
Jimmy Swaggart
Robert Schuller
THE WORLD TOMORROW
Day of Discovery
Jerry Falwell
Jim Bakker
Ranked by audience (thousands):
Nov.
1983
Rank
1
2
3
4
5
6
7
Feb.
1984
Rank
1
2
3
4
5
6
7
Program
Jimmy Swaggart
Robert Schuller
Oral Roberts
Day of Discovery
Jerry Falwell
Rex Humbard
THE WORLD TOMORROW
Nov.
1983
261
216
229
186
177
178
170
Nov.
1983
99.1
96.8
95.5
94.6
92.2
91.4
83.9
Nov.
1983
2,000
1,765
1,563
940
903
789
774
Feb.
1984
266
216
212
192
178
177
172
Feb.
1984
99.1
97.9
95.8
95.5
92.2
89.6
84.2
Feb.
1984
2,189
1,796
1,627
892
878
838
802
#
Change
5
0
(17)
6
1
( 1)
2
%
Diff.
0
1.1
• 3
.9
0
(1.8)
• 3
%
Change
9.5
1.8
4.1
(5.4)
( 2. 8)
6.2
3.6
The improvements made between November '83 and February '84 (the ratings
period) reflect our continuing efforts to upgrade coverage and audience.
These improvements came at a time when six of the top fourteen religious
programs either lost markets or made no changes.
similar improvements
should show in the May survey period, since we have added seven more markets
in the past few weeks, as well as improved times.