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PASTOR GENERAL'S REPORT, FEBRUARY 10, 1984
PAGE 3
The French International GOOD NEWS, known as La BONNE NOUVELLE DU MONDE A
VENIR, finished 1983 with a circulation of 10,322, which is up 218.8% over
1982. The great increase was due to our offering this magazine to Bible
Correspondence Course students, as well as to new co-workers and prospec
tive members.
We presently have complete 1983 income figures for three out of five major
areas
{reports from Switzerland and the West Indies
have
not yet been
received). French Canada saw a 25.9% increase in income over 1982; France
had a spectacular increase of 35.8% for this same period; and Belgium re
corded a solid 18% increase.
Co-workers on file increased 9.3% over 1982, and donors increased 63.9%.
This was due to 21.5% more co-workers added in 1983 than were added in 1982,
and 80.6% more donors.
A new centralized and computerized mail processing system for the entire
French Department was initiated in January 1983 and has proven to be ex
tremely useful and efficient. The system is very flexible and can accom
modate different mail receiving centers and different mailing locations all
over the world.
This is how our 63,689 new 1983 correspondents (59,483 of whom asked for a
PV subscription) learned about us:
READER'S DIGEST ads
(76% of these responses by French
Canadians)
PV magazine and newspaper inserts
(81% French Europeans)
Subscription issues of the PV
(63% French file not Canadian)
Newsstands (mostly in Canada)
(78% French Canadians)
Miscellaneous display advertising
Radio and TV
(94% French Europeans)
General referrals from Geneva,
Paris and other offices
Fairbooths
Cardholders
Miscellaneous
18.0%
16.5%
15.3%
10.6%
10.3%
9.4%
7.6%
3.8%
2.5%
6.0%
The advertisement placed in SELECTION, the French Canadian version of
READER'S DIGEST, brought 5,081 requests for subscriptions to La PURE VERITE
during the month of November.