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PASTOR GENERAL'S REPORT, MARCH 18, 1983
nated the "blow-in subscription" card
from the pages of The PLAIN TRUTH. Mr.
Armstrong has now reinstated the use
of this important subscription vehicle
beginning with the May 1983 issue,
mentioning it is important that we
give potential subscribers an oppor
tunity to easily obtain their own
subscription to The PLAIN TRUTH. This
"blow-in," postage-paid subscription
card easily ranks as one of the most
effective response devices the Work
has ever produced. In the remaining
months of 1983, this card will add an
estimated 275,000 subscribers to the
files.
(4) In another important judgment,
Mr. Armstrong has decided to begin
using a "stitch-in" literature enve
lope rather than the regular litera
ture postcard in The PLAIN TRUTH. This
envelope, tested with excellent re
sults, has proved to be very effective
in giving readers a vehicle to write or
donate to the Work, if they so desire.
7.0
6.5
8.0
5.5
5.0
··J
4.0
3.5
3.0
2.5
2.0
1.5
1.0
.5
.o
'77
1977·1983
WORLDWID8
Pl.AIN TRUTH
CIRCULATION
(IN MIWONS)
PAGE 7
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Year by year, as God wills, PLAIN TRUTH circulation climbs higher and
higher. Since 1934 to the present, nearly 502 million copies of The PLAIN
TRUTH have rolled off the presses! Millions upon millions of people world
wide have had the opportunity to learn about God's true Gospel message.
As
Mr. Armstrong requested, please encourage your congregations to pray fer
vently that these new doors will remain open, and that the finances re
quired to maintain this program will come in.
--Ray Wright, Publishing Services
UPDATE FROM MAIL PROCESSING
New Procedures for Handling Visit Requests in the U.S.
As most of you are aware, visit requests have been on the increase in the
United States. Last year we received close to 7,000, with 8,000 expected
this year. A sizeable number are from new people who are not well grounded
in our literature or in the teachings of God's Church. Many are of the
"curiosity" type, simply wanting to know more about us. In the past our
policy has been to put everyone who requests a visit in contact with the
local minister. But lately, a number of ministers have mentioned that many
of these visits are not panning out. The people are either too new to
understand Church doctrine, are religious hobbyists or become chronic
timewasters.
Mr. Tkach and I took the matter to Mr. Armstrong and it was agreed
more efficient, upfront screening process should be implemented.
fully, with our new procedures we will be sending you requests from
quality PMs. This will allow you more time for those individuals God
calling into His Church.
that a
Hope
higher
may be