Basic HTML Version
PASTOR GENERAL'S REPORT, SEPTEMBER 18, 1981
PAGE 3
else. There is no one thing to which we can attribute this increase--except
the BLESSING of the Almighty GOD!
When Mr. Armstrong became involved in the day-to-day running of the Church,
the 1981 U.S. budget for radio and TV was $4.9 million per year. The cost
of QUEST in 1980 was slightly under $4 million. Now that the magazine is
sold, we are trying to gradually put more money into media as God blesses
with extra increase and by redirecting funds budgeted elsewhere. The pre
sent budget is $6.5 million.
But wait till next year!
David Hulme and our advertising agency
are
concentrating
their
efforts on
the large-audience areas where Mr. Armstrong's voice cannot be heard at
all. Some areas just become "available"--and must be evaluated as they
come. Here are some recent developments.
Seattle has not had the broadcast for approximately ten years. Earlier
this week, CBS affiliate KIRO-TV, a Mormon-owned station, opened up the
7:00 a.�. Sunday morning time slot to us.
They only have one other
religious program on Sunday morning at 7:30 which is the program "It is
Written." This is followed by the successful new CBS news program with
, Charles Kuralt. The World Tomorrow will begin on KIRO-TV on September 27.
We are also working on finding radio time in Seattle.
In Tacoma, we have been offered the 9:30 a.m. Sunday slot on KCPQ, Channel
13. We are currently negotiating the price. They are asking more than
double the Seattle station's price. But the station is the leading inde
pendent in the area. We'll let you know what happens.
We just received a fairly strong indication from WTBS-TV in Atlanta that
they would accept the program in their Sunday morning religious slot. WTBS
is one of the three super-stations in the country. (WOR-TV in New York and
WGN-TV in Chicago are the other two. We are on both.) WTBS is currently
cabled to 17 million homes.
If negotiations are successful the program
would begi�airing October 4.
Tuesday we were offered time on the leading independent TV station in
Cleveland, WUAB. As a result of another religious broadcaster not being
able to meet his financial commitment, the half-hour slot at 9:00 a.m.
Sunday morning has opened up. Our advertising agency, BBDO, is currently
closing the deal.
Mr. Armstrong also approved the purchase of television time in Houston, the
country's fastest-growing market.
The station is KHTV, Channel 39, a
rapidly growing independent UHF outlet. The
time
will be Sunday, 6:30
a.m.
Although this is not the most preferred time slot, it will place us in this
very important market. Our advertising agency will, of course, be pressing
for a better time as soon as possible.
Other than that, not much is going on!