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PASTOR GENERAL'S REPORT, JULY 3, 1981
PAGE 8
are showing more curiosity and interest than callers did five, six or seven
years in the past.
We are presenting a few of the comments that have been heard recently on our
phones to help you see the picture the way our telephone operators are
seeing it:
I saw Mr. Armstrong for the first time this past Sunday. He covered
the topic of "being born again." The way he explained the subject
seemed so plain. I thought that I was a "born again" Christian, but
now I wonder. Please send me the booklet.
I saw Mr. Armstrong for the first time on TV when he did the Easter
program. I sent for the material he advertised (The PLAIN TRUTH ABOUT
EASTER and THE BOOK OF REVELATION UNVEILED AT LAST) •
I was really
shocked to find out that Christ didn't rise on Easter Sunday. I've
been watching his program every Sunday since then.
I would rather listen to Mr. Armstrong than go to church.•.•
I saw Mr. Armstrong for the first time last Sunday.
He's really
dynamite. I 1ike the way he speaks from the Bible. The scriptures
th�t are displayed while he speaks are so helpful. I really feel that
he's a man of God.
These comments are very encouraging because they indicate that the tele
casts are having a positive influence on the television audience.
The
feeling we are receiving from direct conversations over the phones is that
Mr. Armstrong's new telecasts are inspiring viewers as never before.
Newspaper Ad Response
One of the recent Wall Street Journal ads in the Midwest titled, "Hostages,
Arab Oil, Israel and the U.S.", resulted in over 500 telephone responses.
This was almost four times the normal response to these ads. Advertised was
the booklet UNITED STATES AND BRITAIN IN PROPHECY. Previously, when this
ad was published on the East Coast, it drew the second largest response of
all of Mr. Armstrong's ads.
One Million Additions to the File Expected
Over 400,000 new people were added to the mailing list this year as of the
end of May. This is a 140% increase when compared to last year's additions
for the same period. Based on the first five months' activity, by the end
of the year we expect to have added nearly one million new names to the U.S.
file.
Semi-annual Letter Response
In 11 days of response activity, 18,000 new subscribers requested the
advertised booklet UNITED STATES AND BRITAIN IN PROPHECY. An unexpected
and almost humorous trend emerged as well. Many misunderstood the use of
the word "gratis" in the letter which referred to the advertised booklet.
The word was capitalized for emphasis and so far over 500 have requested the
book called GRATIS!
Richard Rice, Mail Processing Center