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PASTOR GENERAL'S REPORT, February 20, 1981
Page 11
EXCELLENT TELEPHONE RESPONSE TO FIRST NEW "WORLD TOMORROW" TELECAST
There was an outstanding telephone response to the recent WORLD TOMORROW
telecast entitled, "Prelude to Peace," which aired Sunday, February 1st.
This was the very first of Mr. Armstrong's new T.V. series, recorded in
his own studio.
In New York City, the response to this program was up 103% over the weekly
average--more than double the usual response.
In Los Angeles, where our program airs on two stations (at 9:30 A.M. and
8:30 P.M.), the response was up 360%, or more than four times what it
usually is!
The total response to this one program, when aired throughout the country,
is expected to be near 2,000 calls. This will make it three times higher
than that generated by any single program in the last two and �-half
years.
Following are reasons we believe responsible for this remarkable impact:
First, the book, THE UNITED STATES AND BRITAIN IN PROPHECY, always draws
a high response. For example, when advertised in the Wall Street Journal,
it pulled almost 10,000 calls in only six days.
Secondly, Mr. Armstrong talked about the book personally as he used to do
in the earlier years of the radio program. This practice has always cap
tured the attention of our listeners and viewers. It may also produce a
more favorable reaction because the audience is relating the booklet more
to the program topic.
Third, the pictures of Mr. Armstrong's visit to China, which were spliced
in, added interest and variety.
And lastly, but most importantly, we are sure God inspired Mr. Armstrong's
speaking and the way the entire program was put together.
--Richard Rice, Mail Processing Center
ON THE WORLD SCE'
N'E
SADAT URGES EUROPE'S INVOLVEMENT IN MIDDLE EAST
"Sadat needs Europe and
Europe needs Sadat," editorialized London's Daily Telegraph.
"That is the
sense of the message delivered by the Egyptian leader this week to the
European Parliament and reinforced by his visit to Paris."
In a news conference in Paris winding up his two days in France (which
followed an address to the European Parliament in Luxembourg) Sadat
called on European Economic Community (EEC) countries to contribute peace
keeping forces, as well as economic and political support, for a Middle
East settlement. He told a news conference he believed the Soviet Union
might try to veto the establishment of a UN-sponsored force in the Sinai
Desert when Israel completed its withdrawal from the Sinai next year in
accordance with the Egyptian-Israeli treaty.
Mr. Sadat, speaking after talks on the Middle East with French President
Va ry Giscard d'Estaing, said the EEC's Middle East initiative could pro
vide military, economic and political guarantees, although he failed to
elaborate on Europe's suggested role. "The Europeans could provide a