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PASTOR GENERAL'S REPORT, April 25, 1980
Page 4
"Since October last year we have been placing insert cards inside each
issue of The Plain Truth, listing all of the literature advertised in that
issue, thus making it easy for people to request it--by simply ticking
their choices and returning the card.
Responses to these cards range from
1% to 1.5% of our readership each month.
"Church growth has started the year very well. From all over the region
ministers are reporting a large increase in the number of new visit re
quests, prospective members, and church attendance. Our minister in Fiji
noted 11 new prospective members in his March report.
"We're now gearing up for our 1980 householder card campaign, which will
involve putting a card in every letterbox in the country. Last year this
added 30,000 new subscribers at a cost-per-response of only $1.57, so we
decided to do the same type of promotion as our major advertising thrust
this year too. Church members nationwide will begin walking the streets
and dropping cards in letterboxes in mid-April.
11
Update from Germany
"Three hundred and ninety-three members took the P-assover on March 30th,
which was held in eleven different places in East and West Germany,
Switzerland and Austria.
"Two ministers reported encouraging new visits in their areas in March.
We hope the trend continues.
"Mail: In March we renewed most of our subscribers. At the same time we
offered a new booklet, part one (the first five chapters) of Mr. Herbert
W. Armstrong's Autobiography. As a result we were swamped with renewals
and orders for the new booklet. The continuation of a very encouraging
trend is the incoming mail for this month--up 171% over last year (mainly
due to renewals). The year-to-date total is up 14%.
"In March we added 3,000 new subscribers, which is nearly 100 new sub
scribers per day. We will need an average of at least 100 new subscribers
every day in order to reach our goal of 35,000 new subscribers this year.
In addition, 1800 new subscribers in Canada were added as a result of the
flyers distributed there.
"Our 28-page special GN on Bible Study was well received by members and
co-workers. This was the first GN issue produced on our new AB Dick
offset duplicator.
(Our German GN has the format of an A.C. booklet and
is slightly larger than Reader's Digest). We are already working on the
next GN special on faith.
"As a result of many programs and ads in the KLAR & WAHR [German PT] and
GN, we have already sent out 129% more booklets this year as compared to
1979."
--Joe Tkach, Ministerial Services