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our most successful undertakings. Not only is this true in terms of
free-will donations people send in, but also in terms of placing
additional literature in their hands -- which can help lead to greater
involvement.
0
However, in developing this receipt program we have also learned some
very valuable lessons. Near the beginning of the year, we sent out a
receipt mailing to a large group of contributors without offering any
FREE literature. The result was that the receipt mailing didn't pay
for itself. It cost $1,528 to mail, but only brought in $313.
Once again, the lesson we learned from this experiment reinforced
the principle of the "give way" which Mr. Herbert Armstrong has
repeatedly emphasized. It's a simple truth -- but one on which this
very Work has been built -- that when we give, people will give in
return: "Give and it shall be given unto you; good measure, pressed
down, and shaken together, and running over" (Luke 6:38).
Mail & WATS u e date: Both mail and phones were �own this week compared
to the exceptionally good week of April 14 (the best in the last 11
months). However, with the influx of holyday offerings to handle, MPC
will more than stay busy. Thus far this year we have received 628,000
letters and 172,716 phone registries.
--Richard Rice, Mail Processing
ON THE WORLD SCENE
PROPHECY LEAPS AHEAD IN EUROPE: Will President Carter's greatest
accomplishment be the unwitting creation of a United German-led Europe,
O
standing in opposition, if necessary, to the United States? Right now·
,
it looks that way.
President Carter's failure to give a green-light to produce the neutron
bomb -- a key element in NATO defense strategy against growing Soviet
military might -- was the "last straw" to many European leaders, corning
on the heels of his do-nothingness about the falling dollar, and
decisions negatively affecting the Europeans over nuclear technology.
A prevailing mood in Europe, therefore, is this: the Administration
in Washington is incompetent and unreliable -- and now is the time for
Europe to decide its own fate.
The. respec-t-eiLmagazine, Der Spiegel, reported t;hat West German -C-hancellor
Helmut Schmidt sees Carter as "an unfathomable amateur who tries to
stamp his private morals on world politics but in reality is incapable
of fulfilling his role as leader of the West."
Bonn's Defense Minister
Genscher, who was in Washington pleading for the neutron weapon when
Carter "decided to postpone a decision" on it, remarked that Mr. Carter
is "a religious dreamer."
Opposition leader Franz Josef Strauss was, as expected, much more vocal
in his reaction: "In my knowledge of American history this is the
first time since World War II that an American President openly and
perceptibly lay down before a Russian Czar," Strauss said. He used theQ
German word "gekuscht" for "lay down," meaning lying down like a dog
at his master's feet.