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Persona
1
from...
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J)
zines and newspapers were devoted
to writing advertising copy.
l
had
learned well a basic principie that
would apply also to
The Plain Truth.
The writer of articles must know
what the reader
is
interested in and
his attitude- how he thinks about
the subject you are writing about.
You must approach the reader from
his
point of view.
In my advertising years
1
had made
numerous surveys to sample public
opinion and consumer attitude toward
the product or service being adver–
tised.
1
knew the general reading
public was not interested in the things
of God. The world does not think
spiritually. The worldly mind fills
itselfwith physical and material inter–
ests. The reading public,
1
knew, was
i_nterested in news, human experience
incidents, sports, games, entertain–
ment. Television program managers
today know the public likes to see
violence, exciting incidents and sex.
My job, in my new magazine,
would be to 1) gain attention,
2)
arouse interest and 3) create suf–
ficient suspense in the article head–
lines or first paragraphs to
retain
the
interest in things bíblica! and spiri–
tual.
That meant a magazine much
~~
1 knew 1 would have to
rely on God to make
possible this "mission
impossible."
' '
more difficult to produce articles for
than the popular magazines of mass
circulation. And yet
1
actually as–
pired- back in 1927-to produce a
magazine of MASS CIRCULA
TI
ON! But
1 knew by then
J
would have to rely
on God to make possible this "MIS–
SION IMPOSSIBLE."
But this whole Work, which did
not get going for seven years- until
January, 1934-started literally
from NOTHING-except FAITH, that
is! And you are holding in your hands
now, as you read, the result of that
FAITH- the mass-circulation
Plain
Truth,
which has neared THREE MIL–
LION COPIES montbly in five lan–
guages, ci rculated around the
world-without subscri ption-price
revenue and without paid advertis–
ing!
1t
has taken FAITH, perseverance,
courage, hard work. We have en–
dured persecution and momentous
opposition.
But something REALLY G09D has
been produced in a world filled with
evils where there is little
oooo!
lt is uniquely a FIRST-something
never done before!
It brings you
a gold mine of TRUTH!
It
makes
that t r uth PLAIN!
lt
·gives you
UNDERSTANDING of the basic truths
of life!
So, to you, our wonderful family of
readers, 1 say gratefully- HAPPY
ANNIYERSARY!
\VHERE IS GOD'S TRUE CHURCH TODAY?
38
Jesus said, "1 will build my church! " But does
Jesus Christ have many different church denomi–
nations doing His Work? ls Christ divided? How,
when, and where did today;s religious babylon of
multiple denominations get started? And how
does one recognize the true Church? Our free
booklet
This ls the Worldwide Church of God
answers these questions. We think you'll find it
most enlightening. To request your copy, write to
The Plain Truth
at the address
nearest you. (See inside front
cover for addresses
worldwid~ . )
Your copy will be sent as soon
as we receive your request.
The PLAIN TRUTH