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Blood, Sweat and Tears"
T
H IS IS
a "blood, sweat and tears" talk
with our readers with apologies to
the late Si r Winston Churchill.
At Britain 's darkest hour of World W ar
11 ,
Prime Minister Church ill 's "blood, sweat and
tears" speech savcd the nation.
l t struck through to t he hearls of the British
people. l t moved their emotio ns. Like an electric
shock it gave them hope. It sli rred their
determination, aroused a willingness to suffer any
sacrifice or priva tion, that their country might
survive.
T oday, as surely as Britai n faced the question of
survival then, all humanity faces the ques tion of
SURVJVAL now- the survi val of the human race!
We don' t like to think about it. Wc shrink from
facing up to the existing facts.
L
know that well!
But there is a story to be told about that, and I
propase lo lell it now.
Forty-seven years ago a tiny handful of
financi ally poor but sober people did face up to it.
They volunteered to join me in a " blood, sweat and
tears" sacrifice to do somelhing about it. As time
went on, others caught the vision, volunteered to
join with them. Now, in humanity' s darkest
hour- with most of humanity lethargically refus ing
to face up to it--our delivera nce is near. Glorious
victory is in s ighl; humanity will be saved alive.
The peaceful, happy, prosperous, joyful WORLO
TOMORROW is soon to dawn.
The world little realizes now, but soon it will
come lo astonished awareness of the fact that these
volunteers have had something vital to do with it.
T heir unselfish sacrifice has gone too long
unnoticcd. I fe.el it is high time that I give full
acknowledgement , and pay full tribute to those to
whom tri bute is due. T hey have made possible a
very remarkable thing- somcthing never done
befare!
lt
is some thing that concerns cvery reader
of this magazine.
June / July 1981
This magazine now has a vast readershipofseveral
mi Ilion people. Befare t his vasl audience 1want to give
publie reeognition for the loving service, oflen al great
personal sacrifice, given by acompara tively small army
ofvolunteers. Thcy havc made it possible for vou to
hold this fine-quality magazine in your handsjust now.
They have also done far more.
These are thc loyal co-workers who have made
possi ble
The World Tomorrow
broadcast. These
same self-sacrifici ng volunteers bave made poss ible
Ambassador College in Pasadena, California.
People often ask:
" How
can you do it? How
can you publish such a quality magazine of suc h
tremendous c irculalion, without advertising revenue
and wi thout subscription price?"
So, s ince wc receive such questions from many
subscribers, it seems fitting that the tribute I wish
to pay lo this smal l army of volunteers should , at
the same time, answer that very question.
When I say you
cannot
pay for your own
subscription- it has already been paid- I do so
because I do not like to use the word
free.
In the
st riclest sense nothing is free. Tha t is why we say:
"Your subscription price
has been paid."
O f
course SOMEONE had to pay for it. Yet we never
charge vou- the reader. You CANNOT pay for your
own. Our mail -opening staff is inslructed to return
your money if you try.
This bewilders people. No o E ever did anything
this way befare.
Do·we then, sorne ask, re fuse to accept
contributions? The frank answer is NO! But we oo
refuse to ask the public for contributions. That tiny
family of volunteer co-workers has grown through
the years. And candidly
1
do tel l
them
about
financia( needs. BUT- WE EMPHATI CALLY DO
REFUSE TO SOUCIT OR REQUEST PEOPLE TO
BECOME
CO-WORKERS.
Our expanding family of co-workers become so
VOLUNTARILY .
So l repeat- though no one, even a co-worker,