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Goo, in the incident of the burning
bush, to open his mind and to reveal
to him the things of Gon. Even on
being confronted by the very voice of
God, Moses protested. But God's
command was irresistible and Moses
yielded.
The apostle Paul , centuries later,
never would have come to know or
reveal for us God's TRUTHS of bis own
will. He was "breathing out threaten–
ings and slaughter against the disci–
ples of the Lord" (Acts 9:1 ). But the
living Jesus struck him down blind,
brought him to his senses and
instructed him both in knowledge
and in what Christ determined he
should do. Christ in Person revealed
to him many of the TRUTHS you will
read here.
How, then, did 1 come to under–
stand the precious knowledge of the
TRUTH? Certainly not "on my own,"
or because 1 sought it or because of
any virtues above other humans. But
Jesus Christ struck me down in a
manner quite different from the
apostle Paul's experience, yet none–
theless painful and effective.
Such basic TRUTHS are
revealed,
not thought out in any human mind.
They come from God, not man! And
in all biblically recorded cases, the
initiative was God's!
And Jet me add, at this point, that
the sentence above is the crux of the
whole matter. The world is full of
religions which originated in the
imagination, reasoning and speculat–
ing of certain humans. But they had
no true basis to reason from. The
TRUTH is REVEALED from Goo!
But, does not everybody have
access to biblical truth? Yes, people
suppose
the
churches
teach what is
revealed in the Bible.
So 1give you, now, a brief synopsis
of the experience by which Jesus
Christ struck me down, so to speak,
and revealed ASTOUNDING TRUTHS!
Biblical truths
not
believed or taught
by the churches!
The Awakenlng-Spark of
Ambitlon lgnlted
1was boro of ordinary but stable and
upright parents, with an ancestry in
the Quaker faith. 1 have my genealo–
gy all the way back to Edward the
First of England, and a line extend–
ing back to King David of ancient
Israel. My forebears emigrated from
8
England to Pennsylvania with Wil–
liam Penn, a hundred years before
the United States became a nation.
I had been reared from earliest
childhood in the Quaker faith, but
religious ínterest in those formative
years was passive.
At age 18 1 virtually dropped all
interest in religion, and ceased at–
tending church. 1 had, at 18, put
myself through an intensive self–
analysis, coupled with a survey of the
occupatíons and professíons to deter–
mine where 1 belonged- to avoid
being the proverbial square peg in
the round hole.
Even at tha t age 1 had observed
that most people were simply victims
of circumstance. Few had ever
planned intelligently their future
lives. Many or most had stumbled
into whatever job they found open.
They did not choose where, in what
part of the country or the world, they
should live. They had been buffeted
about by circumstance. Those who
went to college chose whatever
course or profession that appealed to
them at the time.
But when 1 was yet only 16, a
summer-vacation employer had, by
praise for work well done and general
encouragement , aroused the tire of
ambition within me. Ambition is not
only the desire for accomplishment,
it
includes the will to
pay the price!
This self-analysis at age 18 led me
into the advertising profession and a
business life. 1 studied diligently,
"burning the midnight oil" instead of
seeking youthful pleasures.
I became unusually successful. 1
worked hard, had a reputation as
a "hustler ."
J
studied diligently,
worked toward self-improvement. All
this, of course, developed great self–
confidence, which was later to be
replaced by a different kind of conñ–
dence-FAITH in Christ.
1 selected the jobs where I would
learn, and "sold myselr ' to my
employers, choosing fields that threw
me into contact wi t h successful
men.
In 1915 I established my own
business as a publishers' representa–
tive in Chicago, Ill inois. 1 managed
to represent the nine leading bank
jourrtals of the United 'States-jour–
nals read by chief officers of banks. 1
did business with the presidents of
many of the nation's largest indus-
tria! corporat ions in the Midd1e
West.
J
attended state and national
bankers' conventions, got to know
many of the leading bankers of South
LaSalle Street and Wall Street, New
York. I was making an income,
below 30 years of age, equiva1ent to
approximately $175,000 per year
measured by today's dolla r va lue.
Business Dislntegrat es
Then carne the devastating flash
depression of 1920. It was not long–
lived, but disastrous for the year.
My big advertising accounts were in
the farm tractor and implement and
other manufacturing fields, rather
than the metropolitan banks. All
my big-commission clients, includ–
ing such corporations as Goodyear
Tire & Rubber, J.I. Case, Moline
Plow, Emmerson-Brantingham and
Dalton Adding Machine, went into
receivers' hands. One nationally
known corporation president of my
acquaintance committed suicide.
Through no fau lt of my own, my
business was swept out from under
my feet by forces beyond my con–
trol.
Out of Portland, Oregon, where 1
had moved with my family, I estab–
lished an advertising service for laun–
dry owners. The laundry industry
was 11th in the country in dollar
volume of business, yet the most
backward. 1 teamed with an efficien–
cy expert, in my judgment top in the
nation in bis field. 1 took on only
clients who allowed us to put their
businesses on a new efficiency ba–
sis- both in t he quality of laundering
service and in business methods,
which 1 supervised. I had to be able
to make promises in the advertising
that my clients would fulfill.
But in 1926 a national advertising
agency based in the east sold the
Laundry Owner's National Associa–
tion a bill of goods-to put big-space
advertising in the national women's
magazines. The association had
power to oblígate every member toa
commitment for this magazine ad–
vertising equal to approximately 85
percent of the justifiable advertising
expenditure each local laundry cou1d
make. I knew nothing of t his until it
was a closed deal. 1 had been dou–
bling and trebling the business vol–
ume of each of my clients. My busi–
ness was growing. Again a highly
The
PLAIN TRUTH