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The WORLD TOMORROW
A WORLDWIDE BROADCAST
HERBERT W. ARMSTRONG
Proclaims to the World the
GOOD NEWS OF THE WORLD TOMORROW
BOX 111, Pasadena, Calif.
Publishing:
The PLAIN TRUTH
a Magazine of UNDERSTANDING
June 10,1960
Dear Co-Workers with Christ:
I have to tell you that the tight financial squeeze continues
--but wonderful opportunities for the future are opening to us.
These are days of stress, with a war of nerves, in the world.
President Eisenhower says solemnly that the United States does not
dare relax its vigilance a second. In carrying to the entire world
the MEANING and true significance of this turmoil in world affairs,
GOD'S work, also, must undergo a constant test of trials and
crises, with tough problems constantly to be met and solved!
We are now off super-power WLS in Chicago! It is, in my
judgement, one of the three most important stations within the
United States that we could possibly be on. Yet other major
stations are opening to us--so that the GAIN is constantly greater
than any losses or temporary set-backs.
I want to take you into my confidence and tell you the
Chicago situation. I have just returned from Chicago, Des Moines,
and Minneapolis. The station rated as having the greatest
metropolitan listening audience in Chicago is CBS-owned station
WBBM. The powerful CBS network has three main network--originating
centers--New York, Hollywood, and Chicago. In Chicago they have a
large building of their own, for both TV and radio. It is, of
course, extensively and superbly equipped. The sales manager of
this station had actively solicited our business by long distance
conversation with me--but there was a significant condition.
With our advertising agent, I was warmly welcomed at WBBM.
In fact, we were given a real "red carpet" reception. After a tour
of the many TV and radio studios, conducted personally by the sales
manager, we were ushered into the private combination conference
room and dining room of the Vice President of the Network, in
charge of the entire Chicago operation. With preliminary tomato
juice, nuts and appetizers served in the conference area, we
discussed the World Tomorrow program, and they viewed a large
prospectus in original color-photographs of tho Ambassador College
campus, the new college in England, our new offices in Australia.
Then a tape recording of a recent broadcast was auditioned.
It happened to be the first program of the recent series on
the seven laws of success. In that first program of that series no