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"The WORLD TOMORROW"
A WORLDWIDE BROADCAST
HERBERT W. ARMSTRONG
Proclaims to the World the
GOOD NEWS OF THE WORLD TOMORROW
BOX 111, Pasadena, California
Publishing:
The PLAIN TRUTH
a Magazine of UNDERSTANDING
August 29, 1957
Dear Co-Worker with Christ:
I have just returned from a very successful trip to Chicago,
Detroit, Wheeling, Pittsburgh, New York, Baltimore and Nashville
with our new advertising agency president.
We did not get everything we hoped for, but what we did get
means a great leap forward in God's great work.
WLS, Chicago, because of its location and exclusive channel,
is probably the most important radio station on earth for this
work. As you know, we have been on WLS at the late hour of 11:30
PM until midnight Mondays thru Fridays. We were not able, at this
time, to have as early an hour as we wanted cleared for us, but the
station did move the program up ONE HOUR EARLIER---beginning
September 2, 10:30 to 11 PM Mondays thru Fridays, and the same hour
as formerly Sunday nights, 8:30 PM. In addition, they cleared an
additional half hour for us on Sunday mornings, at 11:00 AM. So
now we are on WLS the full SEVEN TIMES PER WEEK.
With this earlier time, we have contracted to purchase a FULL
PAGE advertising space, every issue, (twice a month), in PRAIRIE
FARMER, a great local farm paper for Illinois, Indiana and Southern
Wisconsin. In this large full-page space we are placing a dynamic,
interest compelling GOSPEL MESSAGE. This will be read by hundreds
of thousands of people in the smaller cities, towns and rural areas
of these three agricultural states. These big full-page messages
will induce thousands upon thousands of new listeners to listen to
the program on WLS every night. It is bound to be the most
effective combination for reaching people with the gospel ever yet
carried out.
It occurs to me that many of you will want to subscribe to
this leading farm paper (which OWNS WLS) so that you can see and
read these powerful Gospel Messages in every issue. I didn't think
to learn the subscription price, but I presume it is somewhere
around $1,00 or $2,00 per year, tho it may be more. You can order
a subscription starting with the September 7, issue which will
contain our first big page message, by addressing the Prairie
Farmer, Prairie Farmer Building, 1230 West Washington Blvd.,
Chicago 7, Illinois. BE SURE TO TELL THEM YOU ARE A LISTENER TO
THE WORLD TOMORROW RADIO PROGRAM, AND WANT TO FOLLOW THRU THESE
FULL PAGE MESSAGES.