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A month ago we were seriously threatened with being thrown
off the air on ALL United States stations. I learned, after my
last letter to you, that the stations were very jittery over what
had happened on the part of our advertising agency. Altho we had
been paying our advertising agent within two weeks after broad-
casts---and the money was not due the stations from the agent until
the tenth of the following month. We found, on sending telegrams
to all the stations, that the stations had not been paid for three
or four months.
We are forced, of course, to make a change-over to a new
advertising agency. I had to guarantee that the stations would get
their money, even tho we had already paid it once. When I returned
from Oregon, my rest and fast cut short by this emergency, things
were in a very shaky condition.
However, when I called the various radio station managers on
long distance telephone, they all seemed completely reassured on
hearing my voice, and receiving my assurances. We sent them photo-
graphic proof that we had paid for the broadcasts, photographing
both the agency's statements. and our cancelled checks in payment.
Several expressed regret I had been personally so much
inconvenienced. The manager of WLS even said he hoped to make up
some of this to me by arranging an EARLIER TIME on WLS!
Co-Workers, PLEASE pray that this will be arranged! WLS is
the most important single station on earth for us---IF we can only
have a good time on it. The present time of 11:30 to midnight is
ENTIRELY TOO LATE for most of the people to stay up and listen
every night. If this station will clear a good time, around 8 or
9 in the evening, we can now start putting these FULL PAGE messages
or printed sermons in their farm paper the "Prairie Farmer." It
reaches nearly every farmer, and most of the people in smaller
towns and cities, in all of Minnesota and southern Wisconsin.
Hundreds of you Co-Workers will want to subscribe to it if these
big full page messages are published. We plan to put them in EVERY
ISSUE---twice a month!
Three of our biggest stations have insisted that I personally
sign the new contracts from our new agency, holding us financially
responsible, as well as the agency. If in the future our agency
did not pay, we would have to, even tho we had already paid our
agency. But I have demanded WEEKLY certification of payment to the
station from our new agency, so if this ever happened again, we
would know it before we would ever pay for a second week. I am
taking no chances this time.
Well, dear Co-Workers, you see how God does pull us thru
these emergencies, and even cause them to greatly BENEFIT the work
instead of harming it! Isn't it WONDERFUL the way God protects us?
This is HIS WORK!
But in meeting this emergency we had to drain our reserve all
the way down. We were paying our former agency two weeks after the
broadcast had been on the air. We have now had to pay right up to
the minute, and in some cases even two weeks in advance. This took
extra money---many thousands of dollars. Thank God, we were able