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have had constantly to face and meet discouraging situations---to
be delivered repeatedly from danger? GOD INTENDED IT THAT WAY!
You and I have to GROW in knowledge of Christ and in grace and in
character along with the work. The very REASON God has ordained
this tremendous mission and called us to perform it is to DEVELOP
us---for our own good---as much as to enlighten millions with His
glorious TRUTH, and to WARN this godless world, and to SAVE
PRECIOUS LIVES FOR ETERNITY! So let us not complain or grumble---
but let us THANK AND PRAISE GOD for His great mercy toward us!
Briefly, here is the present emergency: We have been
seriously threatened with being thrown off the air entirely on ALL
stations in the United States within the next one or two weeks. As
you may or may not know, it is impossible for a church or religious
program to buy time on large radio or television stations except
thru a recognized advertising agency. The stations pay the
agencies a commission, so that the agency's services cost us
nothing. Events, not of our making, have occurred, which we did
not know until this past week, that have made it necessary for us
to make an immediate change in advertising agencies or see the work
of God STOPPED in the next week or so. It was a terrible crisis.
But miracle of miracles! --God intervened, and just at
this time of crisis DANGER, one of the largest major advertising
agencies in the United States came soliciting our account. So far
as I know it has never happened before that any MAJOR advertising
agency has taken over the account of a church or religious broad-
cast! Always those in the religious field have had to be placed by
small agencies.
But now the Ruthrauff & Ryan Advertising Agency, third
oldest in the nation and one of the ten largest, with branch
offices in most major cities, whose annual business runs close to
one hundred million dollars, has voluntarily solicited, and
accepted, The "WORLD TOMORROW" account. They came to us because
they had been urged to do so by radio station managers. An agency
of this size, standing, and prestige will be able to get our
program on stations we never could have gotten on, and to get us
better, more listened-to time on important stations.
That part is a great leap ahead for the work!
BUT---we have been paying our previous agent about two
weeks after broadcasts had been aired, and in order to make the
switch-over to the new agency, this two-weeks' billing MUST BE PAID
IMMEDIATELY. That means we must have a large part of TWO WEEKS'
INCOME suddenly, in addition to regular income. It puts us in a
terrible pinch.
But just as God moved miraculously to provide this new
and big-time advertising agency, so I know He will move THRU YOU
CO-WORKERS to provide the EXTRA funds we must have by return
airmail.
The new agency has contacted all stations by long-
distance telephone to prevent any cancellations, and now our
relations are BETTER and more FIRMLY established with all our