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THUNDERED to the people of Europe and the British Isles every
Monday night over super-power Radio Luxembourg. At this moment we
have three ordained ministers in England, our own offices in
London, and a Church in London.
BUT---we have not yet reached Germany, Italy, Spain. We
have not yet reached Central and South America. We have not yet
reached many nations in Asia and Africa. We have not yet reached
the Arab nations of the Middle-East. Already we are broadcasting
AROUND THE WORLD---but far from reaching ALL nations! There are
MANY MORE that must be reached!
And the startling fact that our work may already be
finished in India shows HOW NEAR THE END we now are! Yes, it's
much LATER than we think! We must SPEED UP our efforts! This
takes more money! And this means we must reach MORE thousands and
millions of people right here in America, for the increased income
needed to take the Gospel into all these remaining nations MUST
come from MORE Co-Workers here in America. That brings us to our
problem here in America. Probably the MOST valuable radio station
in all America for OUR purpose is the clear-channel 50,000-watt
station WLS of Chicago. For more than a year they have been
putting The WORLD TOMORROW on at the too-late hour of 11:30 to
midnight. That is too late for most people to stay up to listen
every night. Here is what I have done.
Shortly after my last letter to you, I went to Chicago with
an offer to purchase a full advertising page in their farm paper,
Prairie Farmer, every issue---twice a month---provided they would
give us an early-evening time every night on WLS. This is one of
the nation's leading farm papers. It reaches nearly every farmer,
and many thousands in the towns and cities of Illinois, Indiana,
Southern Wisconsin, and Western Michigan. In many counties it has
a circulation larger than the number of farms. The editors of
Prairie Farmer, as I had been told, had given the radio station
orders to change our time from the 7 PM period we had year before
last, to this midnight time.
I took along with me five full-page "ads,"---which were not
advertisements in the commercial sense at all, but printed SERMONS
proclaiming CHRIST'S TRUE GOSPEL. Remember that I spent 20 years
in the advertising field writing advertising copy before God
plunged me into His ministry. The editor of Prairie Farmer read
every one of these 5 typed-out sermons.
"Do you think the readers of your farm paper would read
those 'ads'," I asked.
"Read them!" he exclaimed, "I'll say they will read them---
every word! That's the very thing I'm afraid of! We'll have to be
sure that you don't say anything that could reflect against our
paper, and you'll have to put words across the top of each page
showing that these messages are not our own editorial matter, or
connected in any way with us." He wanted the words "Religious
Advertisement" across the top of the page. I objected to this, or
the word "advertisement," since this is not a commercial ad, and we
have nothing to sell. But I think we arrived at a compromise that