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"The WORLD TOMORROW"
A WORLDWIDE BROADCAST
HERBERT W. ARMSTRONG
Proclaims to the World the
GOOD NEWS OF THE WORLD TOMORROW
BOX 111, Pasadena, California
Publishing:
The PLAIN TRUTH
a Magazine of UNDERSTANDING
September 12, 1956
Dear Co-Worker Family:
We have SO MUCH to rejoice over! Our hearts should be
bursting with gratitude! God is blessing His work beyond anything
we dared dream. There is SO MUCH to inspire us to greater effort
---and also, paradoxically, so much to alarm and give us grave
concern to propel us to greater effort!
It's all very evident, now! We have already come to and
passed the CROSS-ROADS, and God's work now is launched on a far
more important highway! We have reached a new plateau, as it were!
In every way, it suddenly has become a bigger, greater, more
powerful and widespread work. And all this means it is operating
on correspondingly greater expense, and requires constantly
increasing INCOME!
For some years now we have been off the air in Eugene,
Oregon, where "The WORLD TOMORROW" program first went on the air,
the first Sunday in 1934. There was only one little station of 100
watts of power in Eugene, then. Today there are four radio
stations in Eugene. The program is just now going back on the air
in Eugene EVERY NIGHT at 7:30, on its most powerful and best
station, KUGN, 5,000 watts.
Just recently we have gone on the super-power WABC in New
York City six nights a week. Never before have they permitted any
week-night broadcasting of religious programs. The manager of that
great station called me long distance the other day to tell me
that, since our program went on, the station's rating has gone up
at the time we are on the air. They had baseball before. They
felt baseball would attract the largest possible audience. But
"The WORLD TOMORROW" has attracted a BIGGER audience.
A daily newspaper city editor travelled half way across the
continent to see me and ask questions, a week ago. He said, "Mr.
Armstrong, I wonder if you are aware that "The WORLD TOMORROW"
packs a TREMENDOUS wallop!---that it literally impels people to
THINK, whether they want to or not. It disturbs---it upsets
people---it shakes them out of their lethargy, and makes them FACE
the serious facts of life and existence, and world conditions, and
their salvation, whether they want to or not!"
And now comes word from New York that BECAUSE "The WORLD