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It has all but killed radio. We now find, by actual count
from more than 12,000 of our listeners, that 64 out of every
hundred of our listeners came from that TEN PERCENT of the people
who do NOT have TV. That means that, had not TV come along, for
each 100 listeners we now have, we would have had 640. That's
exactly what TV has done to radio.
NOW, ON TV, WE ARE GOING TO BE REACHING MANY TIMES AS MANY
PEOPLE!
What we have learned is this: It is going to take very
careful planning, intelligent selecting of time and stations, and
every effort to produce interesting, dynamic, gripping programs---
and it won't be easy---and it will take patience, and TIME---but TV
offers us a chance to reach tens of millions where we have reached
hundreds of thousands with radio. WE ARE NOW REACHING AN ENTIRELY
NEW AUDIENCE.
Tonight we will be on ELEVEN stations on TV. Tonight we
will have a better program on the air. Scores and scores of
letters this week have assured us that people who never heard of us
before will be watching the program EVERY WEEK. A tremendous
audience will soon be built.
We can reach the entire United States with about 100
stations. We can't add any more stations until the NEW co-workers
from the present stations make it possible. But, dear Co-Workers,
if YOU'LL be faithful, continue to sacrifice week by week, month by
month, to carry the Message on the 12 stations (including New
York), until these new Co-Workers join us, then THEY in turn will
make it possible for us to add more and more TV stations until ALL
you Co-Workers, in every part of the country, will see the
programs. We are looking to GOD for wisdom and guidance, and I do
have to ask you to STAND BY ME, to be patient and faithful, until
we can get into YOUR territory, if we are not already there!
Now even tho this is becoming long, I know most of you will
want to read from some of the letters that are pouring in.
TUESDAY, August 2, 1955: Interruptions, and pressure of
other emergency circumstances prevented finishing this letter, even
tho it is desperately urgent to get it to you without delay.
HELD SPELLBOUND: From Oregon: "Mr. Armstrong, would you
please send me the 28-page booklet called 'United States in
Prophecy'? I saw your TV program and I think it is wonderful. My
folks are Christians but don't go to church. When your program
came on Sunday evening, they both sat spellbound. God bless you
and keep your program going."
FROM A SERVICEMAN ON NAVAL SHIP OFF SAN DIEGO: "Dear Sir: I
watched your program on Television tonight and was very much
interested in your booklet entitled "United States in Prophecy."
I have thought many times before of the prophecy that God had in
store for us as the greatest country in the world. I knew that He