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"The WORLD TOMORROW"
A WORLDWIDE BROADCAST
HERBERT W. ARMSTRONG
Proclaims to the World the
GOOD NEWS OF THE WORLD TOMORROW
BOX 111, Pasadena, California
Publishing:
The PLAIN TRUTH
a Magazine of UNDERSTANDING
June 28, 1955
Dear Co-Workers with Christ:
Just today, noon, we completed the Television Schedules---
our starting TV log---subject, even yet, to final acceptance by the
various stations. Now I can give you the definite schedule.
We are disappointed, in one way---we shall not be able to
go on as many stations, or cover as much territory, at first, as we
had hoped. BUT THIS IS ONLY A START. More and more TV stations
will be added, just as rapidly as FINANCES permit. Much depends on
the response. Of course, we have to realize we can't have every-
thing we might like, at the very start.
Remember, when God works thru His human instruments, we
have to start off SMALL---like the grain of mustard seed---and then
GROW bigger and bigger. On radio, we started the smallest that was
possible---on one little 100-watt station! Now, on TV, we are able
to start off COAST TO COAST---but perhaps the SMALLEST number of
stations ever on a Coast-to-Coast net-work.
Yet we here at headquarters are absolutely ELATED---
REJOICING in great GRATITUDE to God---over the way it has worked
out---the way GOD HAS OPENED SUCH IMPORTANT DOORS for us! For
while there are only 13 stations (Remember the United States
started out with only 13 states) yet these are important stations
in IMPORTANT and major cities---and WE HAVE MUCH MORE DESIRABLE
TIMES on these stations than we expected.
The one thing I'm most sorry about is that a good many of
you faithful Co-Workers won't be able to see us on TV until later.
I surely hate to ask you to be patient---yet PATIENCE is one of the
godly virtues that we must learn to develop! This list of
stations, and the hours of broadcast on most of them, is really
impressive. It is a QUALITY schedule---the quantity will come as
God provides.
This TV schedule is the result of many weeks of intensive
work by many people. We made an extensive survey among scores of
thousands of listeners and Co-Workers, to learn which TV stations
in various cities and sections OUR KIND OF PEOPLE (those interested
in GOD'S TRUTH) tune to most. We carefully checked our Co-Worker
files, to learn the exact number of Co-Workers in the listening
area of EACH TV station. We carefully checked all the letters