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That means we have to raise an additional $10,000 we had not
counted on IN THE NEXT TWO WEEKS over and above all regular running
expenses.
Co-Workers, THAT MEANS THE BIGGEST EMERGENCY WE EVER FACED!
I would rather suffer ANYTHING than have to ask you to make
the SUPREME sacrifice required to accomplish this. But, God
helping me, there is just nothing else I can do. I couldn't suffer
more than I did those first two days trying to learn to speak to a
vast audience that wasn't, THEN, there, in front of those blinding
lights. I had to really suffer seven and eight years ago that
Ambassador College could be born. I had to suffer that this
Television program could be born. I guess I simply have to ask you
dear Co-Workers to suffer with me, and make the supreme sacrifice
now to GO OVER THE TOP with this in the next two weeks.
I feel perfect confidence, now, that I can go right along
with the TV production, three programs a day. And I believe, from
what the TV experts, my wife, some of our ministers and Co-Workers
here said, who saw those first two programs finally produced, that
it will be a program that will really attract a tremendous TV
audience. They tell me there's nothing like it on TV. Our
producer says that it not only is head and shoulders ahead of any
other religious program on TV, but he actually believes it will
pull viewers right away from the top entertainment programs.
Perhaps this terrible struggle we've been thru will have proved
WORTH ITS COST, thousands of times over, after all! It's not just
an ordinary religious or speech program---it's a REAL TV
PRODUCTION! And these top producers of Hollywood say, one of the
very BEST.
Brethren and Co-Workers with Christ, IT'S UP TO YOU! I hope
you won't feel hard toward me because I couldn't get going those
first two agonizing, torturous days. I HATE having to ask you to
make up for my loss. But there's NO OTHER WAY, NOW. And MILLIONS
of precious lives are at stake, that will be reached, and touched,
and MOVED, AND CONVERTED, by this Television program. A survey
among thousands of our radio listeners shows that we are now
reaching only one-eleventh as many people who have TV sets as those
who do NOT have TV. We just are not reaching these people any more
on radio. We may even have to go DAILY on TV, if people keep on
forsaking radio for TV. THERE'S NO TIME TO LOSE.
If we are to hurdle this barrier, it's going to take not
only a STILL bigger deluge of widows' mites than ever before---it's
also going to take some REAL sacrificing on the part of the very
FEW who are able to send in contributions of $1,000 or even $3,000
or more. We MUST meet this goal, or the whole Television program
may fail! Much as I hate to have to ask you, Co-Workers, WILL you
make one more big push---mightier than ever this time? PLEASE PRAY
FOR THIS AS NEVER BEFORE!
I'm more sorry than I can put in words for this temporary
set-back in getting the first nine programs produced. We have to
remember that we are only POOR HUMAN INSTRUMENTS of God. But WE,
nevertheless, are the ones God has called, and is USING in His last