Basic HTML Version
And HERE'S WHY: While radio is not dead at all, yet it is
being listened to only about 25% to 30% as much as formerly. God's
work has ceased to GROW with radio only. Today about 90% of all
American homes have TELEVISION! Many former Co-Workers are not
listening to radio any more, devoting all their time to TV,
forgetting GOD and HIS WORK, neglecting to send in their tithes and
offerings. WE ARE THEREFORE FORCED TO GO WHERE OUR CO-WORKERS ARE
GOING---and where THE WORLD Christ sent us to has also gone---TO
TELEVISION! But we hope that those really interested in THE BIBLE
and the things of GOD will still listen to the RADIO program every
night, in addition to the TV program once a week.
The PRESENT PLAN IS THIS: To start IMMEDIATELY (as soon as
the first TV programs can be produced) on 2 or 3 TV stations.
Planning, preparing, producing, is a HUGE UNDERTAKING, and the very
earliest we can be ready with our first program on the air will be
either July 10 or July 17. We plan to go off the Radio Net-work
and other SUNDAY-ONLY stations with the July 17th broadcast, and to
put that money into as many TV stations as it will afford,
beginning on these TV stations July 24th.
Now UNDERSTAND THIS: We can only afford some 20 or 30 TV
stations at first. We may not be able to go on TV in your viewing
area until later. Some of you will have to be patient until we can
afford it. But we are making a most THOROUGH SURVEY of all
factors, so we can first go on those TV stations that most
completely reach PRESENT RADIO LISTENERS. That's all we can afford
until there are more and more Co-Workers (which these TV stations
must add) to send in enough money for more stations. It will take
about 100 stations to completely cover the United States.
But we hope to cover the MOST IMPORTANT AREAS OF PRESENT LISTENERS
AND CO-WORKERS first, and add others a station or so at a time as
we can afford it. Much, too, depends on our ability to find a
suitable time open which stations will sell us. On some stations
we may have to wait six months or a year for a suitable time to
clear.
Meanwhile, TV has not taken such a hold as yet in other
nations around the world (tho it is growing all over the world, and
it is planned to have a world-wide hook-up in five years). We are
still reaching thousands upon thousands in other parts of the
world, by radio, and their interest is GROWING, as shown by scores
of letters every week from foreign lands. I want you to read a
couple or so recently received. My, how I wish you could all just
BE HERE, and read these interesting letters as they pour in every
week.
FROM THE PASTOR OF A CHURCH IN SCOTLAND: "Dear Mr.
Armstrong: I have been receiving your paper The Plain Truth for
almost a year, and I would like to express my very great
appreciation of this publication. Never have I read a paper so
straight and challenging in its teaching. It simply compels one to
stand still and check up on his belief. As one who has been
nurtured in the commonly accepted traditions of the professing
Church, like many another I have found that they neither satisfied
my conscience nor measured up to Scripture. It was bringing me