Personally, I have been reluctant to go on TV. Somehow
I always shrank from having my picture taken. Except from some of
the inevitable camera shots--(and I always did my best to dodge and
escape even them,)--I had never had my picture taken from the time
I was about 23, until a radio listener, indignant because I refused
to send him my picture, wrote me a letter.
He put it this way: If I attended a church service, and
the pastor refused to show his face, but hid behind the pulpit or
a screen while he preached, wouldn't I become suspicious that he
had something to hide? Didn't I always want to SEE the face of the
speaker--didn't that tell me something of his sincerity, or lack of
it--wasn't it really PART of his message? Well, until then, I had
turned down thousands of requests from radio listeners for my
picture--had run from every camera. I reasoned that it was not
myself I wanted people to see, but CHRIST, and His Message. But
this listener put it in a different light, and I realized that
SEEING the speaker is a vital PART of His Message. A speaker ought
not to hide.
And so, on Television, I hope soon to be coming right
into your home, just as if I were there in the flesh. Not only
that, but I hope to bring you, without the expense of a trip across
the country, right here to the very headquarters of God's Work--to
take you all over this magnificently landscaped Ambassador College
campus--to take you into our big mailing room, where you will SEE
our students and employees mailing out YOUR Plain Truth!, or that
booklet you wrote in for. You will see our Ambassador Chorale
singing. You'll SEE my daughter, Beverly, as she sings to you on
the program right out of her Bible. And soon my son Ted will be
joining her in singing on the program. When I speak of PROPHECY,
and present world-catastrophes fulfilling it, we will frequently
SHOW you these very turbulent scenes actually happening over the
world, by news-reel film, while I talk to you about it--you'll
actually SEE what I'm talking about!
JUST THINK how much more interesting and thrilling a
Telecast can be made than a radio broadcast! Yet, we plan to
CONTINUE making available to you the RADIO program six nights a
week, in addition to the TV Sunday Telecast. For this purpose
we may need to add one or two, or even five or six more clear-
channel super-power radio stations which reach out over most or the
nation at night.
So I will consider it a great favor if you will answer
RIGHT AWAY, by return mail, and tell me whether you can now get
"The World Tomorrow" with GOOD reception on one of the stations we
are now using for the DAILY radio program---and if not, which of
the ten other stations listed bring you good, clear reception.
Television costs a great deal more than radio---but the
program will be seen by many more people, and much more
effectively. It is giving us our supreme test of faith to be able
to make this switch-over from radio Network to more costly, but far
more effective TV, but we do have faith in GOD, and in our large
family of Co-Workers whose tithes and offerings are making this
work possible, so that we sincerely hope to be coming to you on