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"The WORLD TOMORROW"
A WORLDWIDE BROADCAST
HERBERT W. ARMSTRONG
Proclaims to the World the
GOOD NEWS OF THE WORLD TOMORROW
BOX 111, Pasadena, California
Publishing:
The PLAIN TRUTH
a Magazine of UNDERSTANDING
October 25, 1954
Dear Co-Workers for Christ:
I have returned to Pasadena to find this LIFE or DEATH
struggle to save God's work is still with us---the very LIFE of the
most important activity on earth still hangs in the balance!
I've been informed that a few nights ago we were off of
XEG. I do not know, as I write, whether we are back on or whether
we have been thrown permanently off.
All this year we have been in the "tight squeeze" I've
continually written you about, to get ourselves established on the
great ABC radio network, Coast to Coast. I've explained to you how
we were not, previously, being heard in the North Atlantic and
North Central states---and how some 55% of all the people of the
United States---more than half---live in these states we were not
reaching at all, or at least where we were not being well and
clearly heard. THE NETWORK REACHES THIS LARGEST POPULATION AREA!
NO OTHER RELIGIOUS PROGRAMS HAVE BEEN ALLOWED ON ANY
NETWORK SINCE. Had I not moved, when GOD opened the doors, it
would have been our last opportunity! I knew that. I knew GOD
OPENED THIS DOOR, and expected us to proceed where He led!
Now more and more new listeners from this network are
beginning to join us as co-workers---but not as yet enough to pay
even a fourth of the cost. But it is INCREASING! It will pay its
own way in due time.
Let me tell you one case history. When we started on
WAIT, Chicago, a few years ago, we received about as much mail the
first year as we now receive from each comparable station on the
network. It was not large. After a year, new listeners from that
station were sending us about one-fourth as much money as we had to
pay out week by week for the broadcast. But by a year and a half
it was paying its own way, and by two years the new listeners from
that station were not only paying the cost of that station, but
their full share of the cost of publishing The PLAIN TRUTH and the
other Gospel literature, and operating Ambassador College.
Every radio station we ever went on has shown the same
experience. Now we have been on the network ONE YEAR. It may take
a few more months---IT ALWAYS TAKES TIME---not many of you began
supporting this true work of God until you had heard the program