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"The WORLD TOMORROW"
A WORLDWIDE BROADCAST
HERBERT W. ARMSTRONG
Proclaims to the World the
GOOD NEWS OF THE WORLD TOMORROW
BOX 111, Pasadena, California
Publishing:
The PLAIN TRUTH
a Magazine of UNDERSTANDING
September 18, 1954
Dear Co-Workers at Home:
GREETINGS! again from England, in Jesus' name: Our work over
here, for this present trip, nears its end. We sail, one week from
next Thursday, on the S.S. America, for New York and home.
Oh, how I wish you could have been with us over here, and
have seen, with your own eyes, what a wonderful work God is
starting thru you Co-Workers and us over here in this great British
nation, and in Europe! I knew the interest over here was great---
but now I have really EXPERIENCED it. We have now met hundreds of
our regular radio audience and constant readers of The PLAIN TRUTH.
We have come into personal contact with their warmth, their
eagerness for the TRUTH of God, their deep interest and zeal.
Our public meetings over here are now half over. No effort
was made to attract large public crowds, other than just those who
are interested listeners to The WORLD TOMORROW program over super-
power Radio Luxembourg, and who read The PLAIN TRUTH and the other
literature. Although we have made a connection with the same
advertising agency that handled the great campaign for the Billy
Graham meetings, I felt that this was not yet the time for us to
make any such effort for a vast public crowd---not until we have
established over here the organization, the staff of ministers, to
follow it up and convert the interest aroused into real conversions
and continued Christian living on the part of those who come. The
Billy Graham meetings draw the largest crowds of modern times,---
but of course there was only the emotional appeal to "accept Christ
as personal Saviour," and the meetings were left without any
follow-up. The great enthusiasm and interest then generated has
entirely died down. So we carried no big advertising to attract
the public---just very small newspaper notices, and personal
letters to those in or near these four cities who were on our
mailing list, and two announcements on the program over Radio
Luxembourg.
Nevertheless, the attendance and the interest has been
astonishing. Especially the interest. Our halls have been well
filled so far. At Belfast, North Ireland, last Tuesday night, the
main floor of the large 1,500-seat hall was more than three-fourths
filled. And Oh, what warm interest these people showed! Several
had come long distances. One man told me he had come from Dublin,
in south Ireland. One crippled man, in a wheel chair, had been
pushed by his wife three miles to a bus line, then 35 miles to