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"The WORLD TOMORROW"
A WORLDWIDE BROADCAST
HERBERT W. ARMSTRONG
Proclaims to the World the
GOOD NEWS OF THE WORLD TOMORROW
BOX 111, Pasadena, California
Publishing:
The PLAIN TRUTH
a Magazine of UNDERSTANDING
April 4, 1954
Dear Co-Workers:
This is a matter of life and death! Even now it may be too
late, but I'm rushing this on Sunday---even a day's delay would be
fatal. READ EVERY WORD before you lay this down!
It's far more than the life and death of any person---we face
this minute the death of God's all-important work. But it has
looked hopeless before, and God rescued us! Thousands of co-
workers seemed to misunderstand my last letter, and decided we
didn't need their prayers or money any more. I opened that letter:
"Thank God!---we're still on the air." because I was thankful
beyond words to God and to you Co-Workers that you had kept God's
work going---SO FAR. But it seems few of you read the next
paragraph, that we now approached the very crisis bottle-neck of
this whole tight squeeze we are in. I wanted to encourage you---
I was grateful---thankful!
Here's the situation this minute: Unless THOUSANDS of
widow's mites, from thousands of you, and MANY good sized sums from
$25 or $50 up to several thousand dollars each arrive yet this week
I have to cancel the net-work this very week! The president of
the advertising agency, to whom we have to pay all these bills,
came to see me last night, wanting me to cancel. I prevailed on
him to wait just a few more days.
I told you more and more NEW co-workers from among our NEW
listeners would keep joining us month by month. THEY ARE! We are
actually GAINING---yet right now, as we have ALMOST stopped going
behind with monthly payments, we are about to be cut off suddenly!
We went behind several thousand dollars during November and
December, getting this great ABC net-work started. January we went
behind another $15,000---receiving that much LESS than January
expenses; February we went behind only $10,000, and March only
$1,950---almost breaking even---BUT EACH MONTH ADDING THAT MUCH
CURRENT INDEBTEDNESS. And now, just as we are about to overtake
this falling behind, and to be able to meet current expenses and
pay off part each month on this accumulated deficit, they are
PRESSING US, and IMPATIENT, and unwilling to carry on any further!
CO-WORKERS! Victory is almost in sight---if we can only keep
on INCREASING the amount of money we put into God's work month by
month just a few more months, THOUSANDS will soon be converted---
brought into God's Kingdom forever---if we hold on a few more