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will be NO DECEMBER NUMBER, much as we hate it.
You will find in the November issue a whole page devoted
to listing all the stations on the powerful ABC Net-Work. Then
turn a page and you will find a large TWO PAGE MAP of the United
States, showing where every station is on the map, and how far it
reaches out. Now here is the all-important fact: If you'll look
at a map in the atlas, showing density of population, you'll find
that the heaviest population of the United States is centered in
the North Atlantic states and the Middle-West states bordering the
Great Lakes. Perhaps nearly two-thirds of all the people in the
United States live in these regions. We have not reached into
these thickly populated areas very strongly before. XEG is very
STRONG in Texas, Oklahoma, Arkansas, Louisiana, and Mississippi,
and fairly strong in Alabama, Tennessee, Kentucky, Southern
Illinois, and Southern Missouri and Kansas. XELO is fairly strong
in most of these states, and strongest in western Texas, Colorado,
and New Mexico. Of course both these stations reach on out farther
than this, but beyond these states only a small percentage of the
people listen. XERF gives us a SCATTERED coverage all over the
United States, but reaches only a VERY SMALL PERCENTAGE of people
in these thickest-populated parts of the country.
But THE ABC NET-WORK IS STRONGEST RIGHT IN THESE HEAVY-
POPULATION SECTIONS WHERE MOST OF THE PEOPLE LIVE---New York,
Pennsylvania, New Jersey, Maryland, Virginia, West Virginia, North
and South Carolina, Georgia and Florida, Massachusetts,
Connecticut, Rhode Island, all New England states, Ohio, Michigan,
Indiana, Illinois, Wisconsin, Iowa, Minnesota, Nebraska, Kansas,
North and South Dakota, Montana, and Missouri. Because we already
reach such a tremendous radio audience in Texas, Louisiana and
Mississippi on the super-power Mexican stations EVERY NIGHT, we did
not take any net-work stations in any of these states. We use only
one station in Arkansas, in Little Rock, one in Alabama, in
Birmingham, one in Tennessee in Memphis (a 10,000-watt station),
and one in Oklahoma is to start releasing the program in a week or
two, a 50,000-watt station in Tulsa. But we have TWO 50,000-watt
stations in New York state---one in New York City, WABC, and one in
Buffalo, at 8:P.M., when it covers all territory EAST of Buffalo.
We have a 50,000-watt station in Chicago, one in Waterloo, Iowa,
and later are to have one in Kansas City.
This great radio net-work REACHES THE HEAVIEST POPULATION
AREA WHICH WE HAVE NOT REACHED HERETOFORE! It took the adoption of
an entire NEW POLICY by the American Broadcasting Company in New
York to admit one more religious program to the net-work---and of
all those clamoring to get on, THEY CHOSE "THE WORLD TOMORROW."
Last Monday, in the office of the Vice President of the Net-Work in
Hollywood, he leaned forward, pointed a finger at me, and said
emphatically, "If you ever cancel out or go off the net-work, I'll
tell you definitely right now, you'll never get back on again."
I simply have to tell you the TRUTH, dear Co-Workers!
Whether we can stay on the net-work HANGS IN THE BALANCE FROM WEEK
TO WEEK. A week ago yesterday, it seemed we could not stay on
another week. I actually started to the telephone to CANCEL OUT
THE NET-WORK, but by a miracle God stopped me, and if ever God