Basic HTML Version
"The WORLD TOMORROW"
A NATION-WIDE BROADCAST
HERBERT W. ARMSTRONG
Analyses Today's News, with the
Prophesies of The WORLD TOMORROW
Publishing:
Box 111, Pasadena, California
The P L A I N T R U T H
A Magazine of UNDERSTANDING
October 6, 1953
Dear Co-Workers in God's Work:
Here's REALLY BIG NEWS! God has opened another
tremendous door!
Beginning Sunday, October 25th, The WORLD TOMORROW goes
on one of the major net-works---ABC, transcontinental!
We have placed the order with the American Broadcasting
Company for more than 175 of their largest stations, Coast to
Coast. This is the most powerful net-work on which time could be
purchased for proclaiming the true Gospel of Christ.
Until a few weeks ago the DOOR WAS CLOSED to any further
time for Gospel broadcasting on major net-works. But the time has
come for God to OPEN THE DOOR for His own work. It required an
entire new change in policy by American Broadcasting Company
officials in New York and Hollywood. They reconsidered their
policy which had closed the door to any further religious broad-
casting. They decided to OPEN THE DOOR to JUST ONE MORE religious
program over their great chain, Coast to Coast. The net-work
officials decided that the one and only additional religious
program to be admitted to this great transcontinental chain would
be The WORLD TOMORROW!
THIS MEANS MILLIONS OF NEW LISTENERS---IT MEANS THE TRUE
GOSPEL WILL NOW BE HEARD ON STRONG LOCAL STATIONS IN MANY PARTS OF
THE COUNTRY WHERE ONLY A FEW HAVE HEARD BEFORE! It means that now
we shall reach, with clear strong signal, EVERY part of the United
States, most of Canada,---AND ALASKA!
But it means a TREMENDOUS RESPONSIBILITY---which you
share with me! This vast undertaking will require GREAT FAITH! It
will cost several thousand dollars every week---and IT MUST BE PAID
EVERY WEEK IN ADVANCE, or else we fail and the time will be sold to
others! As I write this, the receipt of funds for the work has
dropped off ALARMINGLY through the entire month of September.
Every physical circumstance and indication, at this minute, is that
we shall not be able to provide the money for even the first broad-
cast! It will require the greatest sacrifice and loyalty on the
part of EVERY ONE of you Co-Workers since his work began, if we are
to make it.
But first, let me tell you more of the details.