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But broadcasters in the religious field have found, as have we, after
years of
checking and testing, that each letter received from a listener or viewer
represents
1,000 actual listeners or viewers. Only one out of a thousand who HEAR the
Message
write in. The MILLIONS of letters we have received from The WORLD TOMORROW
program and from ads in Reader's Digest, TV Guide, and other magazines, indicate
we have reached MULTIPLE MILLIONS through the years.
All radio and TV stations are actually run and maintained by the RATING
AGENCIES,
which take samplings of many thousands, to learn how many viewers or listeners
are
tuned in to each program throughout the days. The rates charged for commercials
that finance all broadcasting are based on these ratings. Multiple millions of
dollars
are spent weekly by large corporations for commercials BASED ON THESE RATINGS.
You may be sure these major business corporations are not throwing away such
vast
fortunes unless they have EVIDENCE that they can depend on these ratings.
Our first TV programs, 1955-1956, showed ratings of LARGER viewing
audiences
than "Meet the Press" or NBC's "Tonight" show--now starring Johnny Carson, then
by a predecessor--on stations where the "Tonight" show had a better time,
earlier
than ours.
Based on ACTUAL TESTS on a massive scale, I estimate we have reached,
through
the years, fully 80% to 85% of all people in the U.S. (and probably in Canada)
of 20
years or older.
BUT, how many heard our program, say, two years or more ago, had no
interest,
did not respond, did not listen again? MILLIONS! Multiple MILLIONS! They may
not now even remember it. BUT WE SOWED THE SEED OF THE WORD, AND SOME
OF IT FELL ON THEM!
Look at Jesus' explanation of this!
The parable of the sower and the seed explains: "Behold a sower went forth
to sow" (Matt. 13:3). Jesus' explanation starts in Matthew 13:37: "He that sowed
the
good seed (the true Gospel) is the Son of man." Jesus Christ is the living HEAD
of
God's Church. He raised up His Apostle, and His Church of our day to stand back
of
him, and CHRIST HIMSELF has been sowing the good seed of the Gospel through His
Apostle and His Church loyally supporting and participating in it.
Back to Matthew 13:19: "When anyone heareth the word of the Kingdom, and
understandeth it not" (the overwhelming majority--well over 90% because NOBODY
else in our time has proclaimed the true Gospel of the KINGDOM OF GOD, and the