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After leaving New Orleans we have people, or groups of
people coming from surrounding points, awaiting baptism at Gulf-
port, Hattiesburg, Jackson, and other points in Mississippi, then
back down from northern Mississippi thru Alabama, into Northern
Florida, then up thru Georgia, South Carolina, North Carolina. In
the interest of the growth of the work we then must go north to
Washington, New York and Boston. Then back in the middle west are
many more awaiting baptism. We expect quite a large group to meet
us at Tulsa, Oklahoma to be baptized. Then we must hasten on back
home, for both our sons will be seniors in high school this fall
and we must be in Eugene by the time school starts.
Now about the future of the work. On this trip I am also
laying plans for a greatly expanded campaign for this coming fall,
winter, and spring. I have to tell you, however, that at Del Rio,
Texas, the agents for our largest Mexican Super-power station
demanded a 75% increase in the already tremendous charge for the
time we use on that station---XEG. I spent one whole day there
with them fighting every way possible to avoid such a great in-
crease in cost---almost double! But to no avail. Here is the
situation: We have the very MOST VALUABLE time of the entire 24-
hour day, EVERY NIGHT except Saturday, on that station, which is
the most powerful in the Northern hemisphere. More people listen
at that hour, 8:PM (Central Standard Time), than any other half-
hour period. It is utterly impossible to get any really GOOD time
on any super-power station in the United States---the big net-work
programs have all the best time under contract. I learned that
three other large users of radio time were trying to buy our time
away from us on XEG---offering the station this very high increased
rate---even offering to pay for one year advance, spot cash---and
for a year that would run into a great many thousands of dollars.
Under the circumstances I was unable to hold this valuable time for
a cent under the large increased price they quoted me. I told the
station agents it was problematical whether we would be able to
keep paying such a high rate. They were perfectly willing for me
to give it up, and leave them free to accept a check running into
many thousands in advance from one of these others who want the
time. It was a hard decision to make. I prayed for wisdom, and
for God to work it out. And I believe He did.
We have been having the program re-broadcast, each night,
at 11:30 PM on this station. Our mail indicates that very few
people are listening at that late hour---nearly ALL the mail is
from the 8:PM broadcast. I find that a large percent of farmers,
as well as more than one might imagine in towns, are up by 5:30 in
the morning. Most radio stations do not come on the air until
6:AM. Between 5:30 and 6, a LOT of people are trying to get some-
thing on the radio while they get dressed and get breakfast. At
that hour, radio waves go out with less static, reach farther than
at any other time---just before dawn. These agents managed Dr.
Brinkley's famous station several years ago, and told me he found
more people actually listening at that hour than any other, except
8:PM, or between 7 and 9:PM. Yet the station cannot charge much
for that early time because no one realizes how good it is and they
can't find anyone who will buy it. So I make them a proposition
that I would pay their increased rate for the 8:PM period, and