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AMBASSADOR COLLEGE
PASADENA, CALIFORNIA
HERBERT W. ARMSTRONG, Chairman
Publisher of The PLAIN TRUTH Magazine
EXTENSION DEPARTMENT
An educational service at all levels
for all people worldwide
December 7, 1972
Dear Co-Workers and Brethren:
This must be an urgent emergency letter. We are Co-Workers
in the MOST IMPORTANT MISSION ON EARTH. And we are in the midst
of the MOST DIFFICULT month of the year, for the financing of the
very Work of Jesus Christ!
Every year at this Christmas shopping time, it seems so
many people neglect their gifts for CHRIST and HIS WORK, while
spending generously exchanging presents with friends and relatives.
Of course, I think most of our Co-Workers realize that
Christ's birthday was not at this time of the year. The wise men
were NOT presenting birthday presents -- but they did present their
gifts to CHRIST. They did not exchange them among themselves.
They were, rather, honoring Him who was born to be KING over all
the earth.
That same Christ-child grew up, chose His disciples, taught
them the GOOD NEWS of the coming world-ruling KINGDOM OF GOD,
proclaimed that good news (gospel) to many, gave His life in
payment for OUR sins, was resurrected, and today that living
Christ HEADS this very Work of God, to which He has called you
and me as His Co-Workers.
HOW WONDERFULLY He has blessed this Work this year!
Just LOOK at the important activities He has led us in, that
were NOT being done a year ago:
The two largest circulation media in the United States have
opened their advertising space to us for double-page and three-
page messages -- Reader's Digest, and T.V. Guide. The current
three-page ad in T.V. Guide, with a reply post card, in just about
the first ten days has brought 50,500 new subscribers to The PLAIN
TRUTH! THINK OF IT! That is a good sized magazine circulation in
itself. T.V. Guide took our message into 19 MILLION homes! Our
ads in Reader's Digest brought other THOUSANDS of new subscribers.
This year The PLAIN TRUTH has gone on the newsstands
through-out Britain and some European nations, and is reaching MORE
PEOPLE at LESS COST with Christ's Gospel than any other means we
have used -- more than the radio broadcasts when we were on the air
over Britain.