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WORLDWIDE CHURCH OF GOD
WORLD HEADQUARTERS
PASADENA, CALIFORNIA
HERBERT W. ARMSTRONG
President and Pastor
July 28, 1972
Dear Family of Co-Workers:
The most powerful door God has ever opened to get out His
LAST MESSAGE -- DAILY TELEVISION -- is already under way!
A few stations have found it necessary to put us on at
6:15 a.m. TEMPORARILY. These are to be moved to 6:30 just as soon
as the stations can clear for us. A number of these are NBC
Network stations, and on those we immediately precede the most
watched of all daytime programs -- NBC's "TODAY" program of
morning news.
We have opened the DAILY time on 25 stations so far,
including the nation's number one independent station, WOR, New
York. A program of this kind going on television DAILY is a NEW
THING! In order to get started, we have had to start off with an
early morning time, but we will keep working for a night time, when
we will reach many more listeners. If we could get stations to
clear a half-hour during the usual NEWS time -- 5:00 to 7:30 p.m.,
the number of viewers would multiply many times over. It would
cost a great deal more -- but it would be worth it!
We realize we will have to virtually build our own viewing
audiences at this morning time varying from 6:30 to 8:30. We will
use advertising in local newspapers, and short "promo" spots, like
20- or 30-second commercials at other times to call attention to
our program.
Due to the morning times we are having to take, we cannot
expect a sudden influx of millions of letters immediately, of
course -- but it will BUILD, and GROW, just as this Work has
always had to do. It started the very SMALLEST, and has grown
to the BIGGEST -- and it will do the same on DAILY TV!
The BIG POINT is, that this is the MOST EFFECTIVE way that
could possibly be used to get Christ's vital and final MESSAGE to
people.
My son, Garner Ted Armstrong, now has 30 of the NEW half-
hour programs recorded, and he is producing these programs at the
rate of six every week. For the first four weeks, we are repeating
the documentary-type programs, so that we could get started
immediately with the DAILY telecasting, and at the same time build
up a backlog, so that when Garner Ted needs to be away, he can do
so and still keep the programs on the air six days a week.
We had a really INSPIRING and profitable conference in my