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WORLDWIDE CHURCH OF GOD
WORLD HEADQUARTERS
PASADENA, CALIFORNIA
HERBERT W. ARMSTRONG
PRESIDENT and PASTOR
February 24, 1972
Dear Brethren of God's Church:
The great WORK OF GOD, beginning January 7, entered a
new -- and its last -- phase. Suddenly the Work has been
catapulted onto a new and higher plane. Our Commission is to
preach and publish Christ's GOOD NEWS (gospel) into all the
world as a witness (Mat. 24:14).
We have been getting that job done -- and nobody else
has! But on January 7th, the living HEAD of this Church, Jesus
Christ, opened before us the BIGGEST DOOR in the history of the
Work. He showed us that we have not yet reached the world as
THOROUGHLY as we must. Now the means are placed at our disposal
for greatly magnifying the POWER of this Work for getting Christ's
Message to multiplied more MILLIONS! The giant door is opening
to us to get THE MESSAGE, in an article such as might appear in
TOMORROW'S WORLD, before approximately THIRTY-FIVE MILLION in
the United States alone -- in Reader's Digest -- with the largest
circulation by far of any magazine. And that besides many, many
additional millions all around the world in their foreign editions.
We now contemplate using FOUR FULL PAGES each time (within a few
months) in order to get a complete article before their millions
of readers!
We will have to cut down somewhat, temporarily, on SOME
(but not on any of the major) radio stations, in order to be able
to afford this -- but it will be BY FAR the most powerful,
effective, and far-reaching Gospel campaign ever undertaken!
The time has come when we can put articles of Biblical
UNDERSTANDING (like those in TOMORROW'S WORLD) in The PLAIN TRUTH
once again -- and therefore we contemplate COMBINING the two
magazines beginning with the May number.
This is another GREAT and IMPORTANT STEP AHEAD -- because
now, not only will such articles appear in the 800,000 copies of
TOMORROW'S WORLD -- but in the more than 2,000,000 copies of The
PLAIN TRUTH -- reaching nearly three times as many! The PLAIN
TRUTH will continue with some articles like we have been publishing
the past two years, but it will now have Bible-based articles also,
getting the true GOSPEL full strength to the entire six or seven
million readership of The PLAIN TRUTH. This will also save a
considerable amount of money for other means of getting Christ's
GOSPEL to the world!
I am again broadcasting, myself, on radio, for the first
time in about ten years, and the response from listeners has been
surprising, most encouraging, and beyond expectations!