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Do something GOOD to make someone else happy, give him joy,
and it will actually give you a greater thrill than him. Take
four people. One pair are selfish, envious, jealous. Each tries
to cheat the other. Each hurts the other. And the jealousy of
each starts strife and each makes not only the other, but also him-
self unhappy and miserable. The other pair have outgoing concern.
Each gives or shares with the other. Each contributes to the
other's peace and happiness, and thereby increases his own in
addition to what he receives from the other.
From there on you may read in The PLAIN TRUTH in the box
with a border around it, captioned, "HOW your PLAIN TRUTH
subscription has been paid," how in 1933 in Oregon I gave a number
of lectures on the laws of success in life, and how it all started
from there. The owner of the local radio station and about a dozen
others of very ordinary means VOLUNTEERED to start the GIVING way
by contributing regularly toward getting this new UNDERSTANDING to
multiplied others via radio. We proclaimed the GIVING way of life
-- but we did not ask for contributions. We did not seek to GET
-- we practiced what we taught.
A small few of our new listeners in time VOLUNTEERED to
join in contributing regularly. We began to call them
"Co-Workers." The program went on the air the first week in 1934.
February 1st The PLAIN TRUTH was born -- just a small homemade
mimeographed "magazine." But it carried an interesting and helpful
message that HELPED OTHERS.
And so from there it just GREW -- very slowly -- ever so
gradually, but continually, averaging 30% per year. That seemed
such a slow growth -- yet it meant our Work was actually doubling
the number of people it was helping and serving every two and two-
thirds years. Every eight years it multiplied in size and scope
EIGHT TIMES OVER. Mr. Stanley Rader, our General Counsel, who also
is a CPA and auditor of our books, remarked the other day that
since he joined our staff, this Work has become FIFTY TIMES larger
than it was then -- in 1956. Today it is a truly great worldwide
operation serving some 150 MILLION people on all continents!
Still, of course, we can GIVE only as new Co-Workers VOLUNTEER.
WHAT DOES IT MEAN to be a PLAIN TRUTH reader? PLAIN TRUTH
readers are a different kind of people -- they come to have a new
and different perspective -- they become aware of the TRUE VALUES
while most of the world pursues the false. They come to UNDER-
STAND the very SOURCE of the contented, happy, highly motivated and
successful life.
The PLAIN TRUTH IS UNIQUE among the world's largest mass-
circulation magazines. Its readers are unique among magazine
readers! Their minds are on the things that really count! The
things that make life A JOY! They come to have UNDERSTANDING of
world conditions -- of world TRENDS -- not in a narrowed partisan
political sense, but utterly ABOVE politics. They come to under-
stand the CAUSE of world's evil EFFECTS, and to face the future
with hope and confidence.