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The PLAIN TRUTH
a Magazine of Understanding
BOX 111, Pasadena, Calif. 91109
HERBERT W. ARMSTRONG, Editor
November 27, 1970
Dear PLAIN TRUTH Subscriber:
I feel I simply must sit down to my typewriter and ....
1) tell you about two very timely, thought-provoking
booklets just now coming off our presses (sent gratis of course),
and ....
2) answer simply, candidly and briefly a few questions
hundreds of subscribers are asking about us.
Hundreds are perplexed -- a little bewildered. W H Y,
they ask, does a Liberal Arts college of only 1,400 resident
students (on three campuses in America and England), publish a
magazine like The PLAIN TRUTH, with more than TWO MILLION
subscribers worldwide? No other college does.
And H O W can such a college, without endowment -- without
government aid -- with no grants from foundations -- publish such
an important magazine with no advertising revenue and no
subscription price income?
With absolutely nothing to sell -- no gimmicks -- and never
soliciting the public for contributions?
No wonder some are a bit bewildered! It truly is probably
the most unique institutional operation in the world. But there's
nothing mysterious or secret about it, and I want to give you the
plain and simple facts briefly, in this letter.
But first, I'm so enthused over these two very timely new
booklets, I want to tell you a bit about them.
You may have noticed a new movement suddenly gaining
momentum. I think you ought to know the full truth about it.
It's a "Women's Rights" movement. Here are some of the disturbing
questions it is provoking.
"Have women ever had their rights? Are not women getting
lower pay for the same work than men? Is it true there are no
great psychological and biological differences between male and
female? Have not women been discriminated against in different
ways? Why should the 'Male-is-breadwinner and Female-is-
nestbuilder' tradition be continued? Should not men spend 50% of
their time in the kitchen?"
This new "Rights Demanding" crusade began gaining momentum
with the 1960's. Until then it was generally assumed the modern
housewife had been freed by laborsaving devices from drudgery,