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2) This sudden jump in circulation of The PLAIN TRUTH forced
us to buy additional huge 4-color web-fed magazine presses - build
larger printing plants - increase number of employees in these
plants - increase number of personnel on staffs in offices around
the world. We had to immediately open new offices in New Zealand,
and in Mexico City. In Sydney and in Vancouver, B.C., Canada, we
had to move into much larger quarters. We had only recently moved
into larger quarters in Johannesburg, South Africa. BUT -- we were
not able to build fast enough!
RESULT? We had to build an entirely NEW printing plant in
England, and in Pasadena, and also move our presses into larger
quarters in North Sydney. But these plants already are outgrown!
So in both Pasadena, and at Radlett, England, we are proceeding to
DOUBLE the size of these plants. But it will take time to build!
We have to get along meanwhile in our new overcrowded plants.
With circulations expanding, we simply cannot handle additional
expansion UNTIL the new plants and additional presses and equipment
are installed.
THEREFORE we are forced to SLOW DOWN operations in the
meantime UNTIL our expanded facilities are ready. WE KNEW we
probably would have to build bigger than we did. These NEW
EXPANSIONS were planned -- but we did not want to spend the money
to build bigger than the need. So we did not build the maximum
size at once.
We are MORE THAN DELIGHTED at this overwhelming GROWTH and
SUCCESS. We are SORRY we have to ask you, our readers, to receive
The PLAIN TRUTH only every two months temporarily, instead of
monthly.
Also, the savings in cost of production will ease the load of
paying for the new expanded facilities. To this end, further, we
will, until October, reduce the broadcasting of The WORLD TOMORROW
on many stations to once a week. However, on most of the larger,
more powerful stations, the program will continue through the
summer daily.
We started a new magazine -- TOMORROW'S WORLD -- with the
June, 1969, number, with a circulation of 125,000. This current
issue has grown to almost a HALF MILLION copies in ten short months
-- actually 475,000 copies!!!
REMEMBER -- our temporary bi-monthly plan does not shut off
receiving NEW SUBSCRIBERS. It merely reduces the frequency of
issue until new facilities and increased revenues make monthly
issues once again possible.
But I must take you into my confidence one step further.
These cutbacks in publishing and broadcasting alone do not
solve the situation, however.
Our operations have grown large, worldwide. With our
publications, radio and TV broadcasting, and purchase of