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The PLAIN TRUTH
a Magazine of Understanding
BOX 111, Pasadena, Calif. 91109
HERBERT W. ARMSTRONG, Editor
January 29, 1970
Dear Co-Worker with Christ:
This is my first letter to you in this new decade. And I
tremble when I say that! For this is almost certain to be the most
tremendous and world-shaking decade of all human history!
This is destined to be an AWESOME ten years! Let me tell
you what very likely MAY happen!
Ten years ago, the same day of the month, 1960, I wrote
our Co-Workers, as quoted a month ago: "We have entered the 1960's
... this world has now entered its most VIOLENT and disastrous ten
years..." -- and THAT PROVED TO BE TRUE! Further, I said that this
past ten years would "lead right up to the very immediate
threshold" of the second coming of Christ. IT DID! And that most
AWESOME of all events since the creation of mankind could occur
somewhere in the midst of the very decade we HAVE NOW ENTERED!
As I said a month ago, we cannot set dates for this
colossal event. I say to you, now, we MAY have less than two more
years to carry on and FINISH this great Work of God which the
living Christ is directing -- preparing the way for His coming and
His Kingdom. World events may become so chaotic within that short
period that we may be STOPPED! We have precious little time left!
On the other hand, we certainly can't be SURE of any
definite date. And so, in case events do not develop to the climax
that fast, we here at Pasadena Headquarters are planning ahead for
a ten year industrial expansion for the Work. For example, we now
print more than TWO MILLION COPIES of The PLAIN TRUTH every month
-- almost 1 1/2 million of them in our large printing plant here in
Pasadena. IF world events allow us another ten years to carry on
this great Work of God, we would expect The PLAIN TRUTH circulation
to expand to perhaps ten or twenty million copies! Besides that,
the NEW magazine, TOMORROW'S WORLD, would certainly rise to a
circulation of at least a few million copies in that time.
Do you realize what a gigantic task it is to maintain such
a mass-circulation mailing list? It requires one of the largest,
most sophisticated computers. But adding new subscribers must be
done BY HUMAN HANDS. And changing addresses of subscribers who
move must also be fed into the computer BY HAND. And there are
close to 1,000 such CHANGES OF ADDRESS to be made every single
working day!
IF this great Work is allowed to continue another ten
years, we shall have to construct large new buildings to house the
data processing equipment, the increased number of large magazine
printing presses, and all the other activities involved.