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The WORLD TOMORROW
A WORLDWIDE BROADCAST
HERBERT W. ARMSTRONG
GARNER TED ARMSTRONG
Proclaim to the World the
GOOD NEWS OF THE WORLD TOMORROW
BOX 111, Pasadena, Calif. 91109
Publishing:
The PLAIN TRUTH
a Magazine of UNDERSTANDING
August 8, 1969
Dear Brethren and Co-Workers with Christ:
I am writing from the English campus of Ambassador College
near London, where I am having to cut in half the amount of
advertising space we are currently using in mass-circulation
magazines and newspapers WORLDWIDE.
We had already made a considerable cut in this powerful
advertising program some two or three months ago, and also we had
cancelled out a few of the radio stations we were using. And now
I may have to return to Pasadena and cancel out at least 100 more
of the radio stations broadcasting The WORLD TOMORROW.
I have just received from our business office ln Pasadena
a financial report for the month of July, and a report for the year
to date. This makes it necessary to write you immediately from
here, sending the letter to Pasadena where my secretary will see to
having it mailed to all our Co-Workers over the U.S. and Canada.
I know this sounds as if this great Work of the Living God
is going backward. IT HAS NOT gone backward. It has gone FORWARD
far faster than we had anticipated, due to the unexpected and
OVERWHELMING RESPONSE to this advertising program we initiated a
year ago. It has GONE FORWARD, and increased the power and scope
of getting CHRIST'S GOSPEL to the world so far beyond expectations
that now I am having to cut in half the purchase of advertising
space reaching ONE HUNDRED AND FIFTY MILLION PEOPLE -- and I may
have to make drastic cuts in the radio broadcasting, unless our now
large family of Co-Workers come to our aid.
So it is necessary that immediately I take you into my
confidence to explain fully the situation.
First, the POWER and SCOPE of the Work has increased
approximately 65% in the past year. Our number one commission from
Jesus Christ is that This Gospel OF THE KINGDOM OF GOD shall be
proclaimed throughout all the world as a witness to all nations.
For 35 years, this Work has increased in power and scope
on an average of 27% to 30% every year over the preceding year.
That means the size and power of the Work has DOUBLED over and over
again in approximately every two years and eight months; or, every