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The PLAIN TRUTH
a Magazine of Understanding
BOX 111, Pasadena, Calif. 91109
HERBERT W. ARMSTRONG, Editor
May 27, 1969
Dear PLAIN TRUTH Subscriber:
I am writing personally to you as a subscriber. You may
know -- as our older subscribers do -- it is my custom, twice
annually, to answer the questions most asked by our readers.
Since my last letter to our PLAIN TRUTH readers, November
25, we have received a quarter of a million additional
subscriptions -- an additional readership of probably a million.
I think, too, it's interesting that at that time we had enjoyed the
same increase in circulation -- 225,000 subscriptions in the
preceding 6 months -- making an increase of A HALF MILLION in a
year. Circulation increased from 1,225,000 at this time last
year to 1,750,000 today -- a phenomenal increase of 40% in a year!
Readers of The PLAIN TRUTH -- especially the many new
subscribers -- write in by the thousands asking questions.
In the past 6 months these are the questions most asked:
What IS Ambassador College? ** HOW is it organized? ** WHO is
Herbert W. Armstrong? ** WHO is Garner Ted Armstrong? ** HOW is the
college, the magazine and the broadcasting (and telecasting)
financed? ** HOW can you publish and send out worldwide, a magazine
of such high character, quality and interest, without advertising
revenue and not allowing any subscriber to pay for his own
subscription?
No wonder new subscribers ask such questions! You never
heard of anything like it before!
I will answer some of those questions ln this letter. But
BETTER YET, we have prepared a special new booklet that answers
most of those questions more fully than I could in this letter --
and well illustrated, besides. I hope YOU, and every subscriber
to The PLAIN TRUTH, will request your free copy of this new
booklet. We have needed such a booklet for a long time. And now,
at last, it is published and ready for mailing.
I do not want to send anything unwanted, so I will hold
your copy ready for mailing as soon as you let me know it will be
welcome. We never resort to any of the schemes and gimmicks so
prevalent today. I suppose you, like myself, have been pestered
with such tricks. I am sending back, today, two unwanted items the
promoters tried to force on me, unasked. One is a book, the other
a small piece of so-called sculpture "guaranteed" by an outfit I
never heard of to be a copy of a sculptured work of a so-called
noted sculptor I never heard of. (And I happen to know personally
the two greatest sculptors in the world, Henry Moore and David
Wynne of London.) In each case the promoters sent a bill asking me